Every user differs from the other in terms of choices, preferences and interests. To target various user segments, marketers have been providing content and more to aim for people of different ages, genders, economic backgrounds, etc. But, with today’s technology and customization, individualized targeting has become possible
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There are two basic ways of boosting incoming traffic to your website – Search Engine Optimization (SEO) and Pay-Per-Click (PPC). There has always been a debate as to which of the two is a better option. While both of them have their own benefits, you must know
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A business website is considered effective or incompetent depending on two main factors – traffic and website. Designing a great website, building an email list, driving as much traffic as possible and converting them into sales – all of this is very important. If your activities do
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What kind of a theme should you opt for? Should it be a free or premium one? Should you change your theme and how often? What should you look for in a new theme? These are some of the questions bloggers have running in their minds regarding
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Google Performance Summit is the annual event for Google AdWords, where new product features, plans, research and more is shared. Held on 24th May 2016 in San Francisco, there were changes announced for AdWords for the near future. One of the significant changes announced provides advertisers more
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In order to be positioned better on SERPs, earn more visibility and bring in more traffic to your website, one of the most essential ways is by bringing in more inbound links from high-authority sources. Getting more links to your site will help in building domain authority.
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Link building was and still is very important to business owners. However, the way it is being used has drastically changed over the years. Earlier, it was possible to gain SEO benefit from any type of link building on your site. But today, you can only benefit
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Apart from the product specifications, features and qualities, what else do you look for before purchasing a product? More than two-thirds of online buyers look out for reviews and ratings from other customers before making a purchase decision. Seeing positive reviews about a product prompts users to
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Social media platforms today have become highly popular among users of all age groups. This is the reason why business owners are spreading across these platforms to get noticed and increase traffic to their site, thus increasing business profits. With so much happening on social media, in
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Social media has become an integral part of almost everybody online. It has been analyzed that around 74% of adults are using different social media networking sites today. As it has expanded to help users connect with friends and family worldwide, social media is also being used
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