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The New Domain Authority – A Comprehensive Analysis

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Domain Authority has been around for 8 years now, and has become a very popular SEO metric today. Being updated every now and then for the best SEO results, the latest DA update is the Domain Authority 2.0. This blog uncovers how this new DA metric is

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All About The New Domain Authority 2.0

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Domain Authority, or DA in short, is an incredibly well-known metric throughout the SEO industry that predicts how well a domain ranks in Google. However, DA is not a ranking factor, nor does Google use it in its algorithm. It simply only predicts rankings, and this is

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Google Expands Its Maximize Conversions Bidding Strategy

Optimizing bids can annoy many PPCers. A number of formulas, macros, and bid sheets can be used to ensure achieving auctions and garnering conversions. This is why it could be an awesome step if AdWords campaigns could be set up to automatically optimize for conversions or a

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Can SEO And CRO Conflict?

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Search Engine Optimization and Conversion Rate Optimization are two very important aspects of digital marketing. With both being important, it is vital that they both go hand in hand. Any changes made to SEO should not affect CRO, and vice versa, because if they do, the results

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Best Tips For Effective On-Page SEO For 2019

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It’s New Year, and it’s time to take a close look on where we are leading and where we are lagging in terms of SEO practices so that we can revive and climb up the ladder towards top rankings. While it is important to run a checklist

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How To Build Linked Unstructured Citations For Local SEO?

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Any local business needs to have accurate structured citations on major platforms, but what should local SEO practitioners do once they have got these formal listings created and a system in place for managing them? This blog will help you with a step by step guide to

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How Can You Match Keywords To The Buyers’ Journey?

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When users type a certain query or a certain product/service they are looking for in the search bar of Google’s page, they receive a long list of relevant results. The words they type in are generally the keywords that the businesses must target to have their business

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Why Will Local Businesses Need Websites In 2019?

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How important is it to have a website? While for the general globally or nationally targeting businesses, a website is one of the most crucial elements they must have, you may say that websites aren’t as important for local businesses. But hold on! You may be wrong!

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How To Predict Future Rankings With A Correlation Model?

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Correlation has always been a methodology for SEOs to discover and collect correlates, which are measurements that share a relationship with the independent variable. For example, speaking of rankings, we know that backlink counts and social shares are correlates of ranking order. Correlation also helps us with

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How To Effectively Invest In YouTube SEO?

YouTube is the largest and most popular video application used. Just as much as Google is amazingly popular for general search, YouTube is equally popular for video search. So, if you have video, you are obviously already using the YouTube platform. But, how can you effectively invest

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