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Archive for the SEO & Internet Marketing Category

Featured Snippets – How To Target Them?

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Featured snippets are often confused with answer boxes, but the two are very different. An answer box will provide you with only a simple point-to-point answer, while a featured snippet will give you more detailed information about what you are searching, along with citing a website. Featured

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Can You Get Organic Traffic Without Ranking Your Website?

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Google ranks websites based on searcher intent, and we all know that. And, you can get organic exposure on search engines by ranking high on SERPs through the right SEO techniques. However, it isn’t always necessary that you rank high on SERPs; instead, you can have other

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How To Gather Site-Wide Performance Metrics?

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Google uses page speed as one of the most significant signals to rank pages, which makes it very crucial for you to consider that element while making or testing your site. Calculating individual page speed performance can help understand how efficiently or not your site is running

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How Does Local Algorithm Work?

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Google’s local algorithms are way different from its organic algorithms. Different factors drive the local algorithm; and the way it performs is also very different. What are Google’s local algorithms? Local algorithms are those that affect the first three results on Google, when a user intends a

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Lead Quantity Or Lead Quality?

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What makes a lead a good lead; as in what is it that can make an individual more likely to convert to making a purchase? Some might say focusing on the target audience personas, while others might say the right products and services. We know that it

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Audio SEO – The Next Big Thing On Google!

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It has been claimed that Google will soon be displaying podcasts in search results too. And, this claim has already started showing its effect, as we are already being able to see such podcasts in certain searches. Now what all comes with this change? Yes, you may

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Learning To Program – Why And How?

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Programming is a very challenging task, especially if you are not sure about your technical expertise. Thus, to do the right programming, you need to master technical levels and level up your technical dexterity. Why should you learn to program? First and foremost, let us understand why

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How Can You Integrate SEO, PPC, And Content?

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Any kind of success can only be seen with the right combination of the right elements. So, for the success of your website, you need the right combination of organic SEO, paid SEO, and content. As simple as this may sound, it actually isn’t. You need the

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Google’s New Fraggle-Based Indexing – What It Is

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SERPs have changed over the years, and are yet changing with every changing algorithm. You need to understand that the Web is getting bigger and bigger, which is making it more and more difficult to crawl. Gone are the days of HTML pages; today there are more

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Tweaking Title Tags To Increase Traffic And Rankings

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If you are wondering whether title tags are yet important even today in SEO, the answer we will give you is that probably they are. They still do matter even after the innumerous changes that Google SEO has gone through. While some may say that the importance

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