Copywriting is one of the very important aspects for a website because it forms the foundation of your brand. Customers want to know more about your product/service and this is what your Web copy does. When considering an eCommerce store, no matter how beautifully it is designed
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User Experience centers at target audiences and is based on their design and navigation preferences. SEO concentrates more on the content and data of the site and works towards increasing the website’s visibility on SERPs. Although they are two diverse segments, none of them can stand on
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Google Performance Summit is the annual event for Google AdWords, where new product features, plans, research and more is shared. Held on 24th May 2016 in San Francisco, there were changes announced for AdWords for the near future. One of the significant changes announced provides advertisers more
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In the year 2015, Google handed out more than 4.3 million manual penalties! Google has been putting in impressive efforts to get off with spam but, why it doesn’t put in the same hard work for Google My Business is a question yet to be answered. The
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GIF is a type of animated media file that can be used in online public content as well as any kind of personal messages in order to express emotions in a more dynamic and entertaining manner. The GIF extension which was invented by Steve Wilhite arrived in
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Google has always been seen to be experimenting with its systems and rules everytime. It has kept applying A/B testing and checking which test is appropriate and beneficial for its users and search engines. One such change that Google has recently made in its search result page
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In order to be positioned better on SERPs, earn more visibility and bring in more traffic to your website, one of the most essential ways is by bringing in more inbound links from high-authority sources. Getting more links to your site will help in building domain authority.
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Social media platforms and social media marketing are highly useful for every big and small business today. There are a variety of platforms used in different ways to market a business and one such platform in Twitter, which had initiated almost 8 years back, and today it
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Google RankBrain is the third most important ranking factor of the search engine which has been understanding the intention of users and giving search results based on that information since November 2015. Now that it has been six months, the question that arises is how RankBrain has
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Online branding is very different from traditional brand building. Many times, website owners think that they have got a website built from great designers and now then can sit back and relax seeing the traffic coming and money pouring in. But, this is just not possible. There
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