Online branding is very different from traditional brand building. Many times, website owners think that they have got a website built from great designers and now then can sit back and relax seeing the traffic coming and money pouring in. But, this is just not possible. There is a lot to do on their part in order to bring success to their site and brand. If website owners do not find the success they are looking for, they simply blame the designers for not doing their job well. Obviously web designers play a big role in the success of a website but, they are not the only ones responsible. There are a lot of things to be done to improve things for the success of a brand.
Shakespeare had said, “What’s in a name?” But for a brand, a name is everything! It is all about the name in case of a brand. So, you need to choose a good name that makes you stand out from the rest. A good name is one that is ideal, attractive, easy to remember, easy to spell, easy to pronounce, and most of all – brings some kind of positive energy. It would seem to be easy but when you sit down to find one, you realize that it is a difficult task! Once you have decided upon a name, get a domain name before someone else can get it under the name.
A logo is the most important element for a brand. It is the symbol that helps the brand stand out from the others even in between thousands of other logos. Your logo should be easily identifiable with a great colour theme, which contains not more than 2-3 colours. Keep it simple yet attractive. Most importantly make sure your logo is easily scalable so that it can fit anywhere – right from your visiting card to your website to a banner.
Social media presence
Today, social media is the most important and easiest way you can promote yourself. Make sure you have a social media page, maybe even before you have a website! You can create hype on social media even before you launch your site, so that once you launch it, you have enough people waiting eagerly to visit it.
Build a “Coming Soon” page
If you have enough of hype created online before the launch of your website, it is possible that interested people will try to come to your page, even when it is under construction. So, instead of giving them a ‘not available’ or blank page, it is better you provide them with something interesting. So, make sure you create an awesome “Coming Soon” page that lets them know when the site will go live and how they can contact you further.
Do you think you can just build a site and get lots of traffic on your site just like that? Obviously without promotion this is just not possible, unless you build something that is so completely incredible that it markets itself. Obviously this is practically almost impossible. Therefore, you need to promote your site in some way or the other.
Don’t let people down
If you have been successful at creating a lot of hype and excitement for your page before its launch, you need to be sure that the site is as good as you have promised. Your design and features need to meet the expectation of the people – you cannot let them down.