People are now adopting videos and podcasts widely to convey their messages to others. These elements have now become an increasingly engaging way of reach the audience, in such a way that they are now being used in a variety of industries to introduce new products. But,
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Are you spending a handsome amount on Google and Facebook ads, only to see less-than-expected results? Well, then you probably don’t know how to make the most out of these campaigns. What you need to do is reduce the cost per click for your campaigns, while increasing
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A good competitive analysis can provide you with invaluable insights into what is working for others in your niche. What we mean by “good” here is using the right tactics. If you don’t know what the right tactics are, we are here to help you know how
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Featured snippets are often confused with answer boxes, but the two are very different. An answer box will provide you with only a simple point-to-point answer, while a featured snippet will give you more detailed information about what you are searching, along with citing a website. Featured
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Google ranks websites based on searcher intent, and we all know that. And, you can get organic exposure on search engines by ranking high on SERPs through the right SEO techniques. However, it isn’t always necessary that you rank high on SERPs; instead, you can have other
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Google uses page speed as one of the most significant signals to rank pages, which makes it very crucial for you to consider that element while making or testing your site. Calculating individual page speed performance can help understand how efficiently or not your site is running
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Google’s local algorithms are way different from its organic algorithms. Different factors drive the local algorithm; and the way it performs is also very different. What are Google’s local algorithms? Local algorithms are those that affect the first three results on Google, when a user intends a
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What makes a lead a good lead; as in what is it that can make an individual more likely to convert to making a purchase? Some might say focusing on the target audience personas, while others might say the right products and services. We know that it
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It has been claimed that Google will soon be displaying podcasts in search results too. And, this claim has already started showing its effect, as we are already being able to see such podcasts in certain searches. Now what all comes with this change? Yes, you may
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Programming is a very challenging task, especially if you are not sure about your technical expertise. Thus, to do the right programming, you need to master technical levels and level up your technical dexterity. Why should you learn to program? First and foremost, let us understand why
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