Site speed is of great importance to satisfy users, bring them to your page, have Google to like you, and thus boost your ranking. But how does that work? Let us see how Google understands speed metrics. We will also see why all of this actually matters,
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If you believe that SEO and PPC are two completely opposite things that can’t be used together, you are wrong. There are lots of ways in which both of them can work together for the best benefits, especially when it comes to optimizing Google Ads. So, let
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Have you ever used the disavow tool? Not yet! Are you too scared to use it? Do you think using it could be a dangerous move? You aren’t alone. There are many who fear using this tool at all. But, if Google has come up with it,
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Page speed is one of the most effective factors that can affect user engagement and ranking on SERPs. As you have the fastest page loading speed, users will be satisfied and content, and their behavior will help you earn the best possible rankings (obviously, you also need
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The SEO landscape is always changing. Just when you think you have mastered what Google wants to see, things have already changed to Google liking something else! Digital marketers are used to this changing environment, which is why every company relies on a digital marketing company in
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One of the biggest challenges in the field of SEO is measuring the impact of one’s efforts. You need to know what matters most and what doesn’t. However, you also need to understand here is that what matters today may not necessarily matter tomorrow. This is because
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You are putting in all the possible efforts to improve the SEO for your local business. But, how many of those techniques are leveraging Google Business Profile (GBP) to attract the most possible walk-ins? To get the best out of it, you either need to hire professional digital
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Domain Authority has been around for 8 years now, and has become a very popular SEO metric today. Being updated every now and then for the best SEO results, the latest DA update is the Domain Authority 2.0. This blog uncovers how this new DA metric is
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Domain Authority, or DA in short, is an incredibly well-known metric throughout the SEO industry that predicts how well a domain ranks in Google. However, DA is not a ranking factor, nor does Google use it in its algorithm. It simply only predicts rankings, and this is
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Optimizing bids can annoy many PPCers. A number of formulas, macros, and bid sheets can be used to ensure achieving auctions and garnering conversions. This is why it could be an awesome step if AdWords campaigns could be set up to automatically optimize for conversions or a
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