People are now adopting videos and podcasts widely to convey their messages to others. These elements have now become an increasingly engaging way of reach the audience, in such a way that they are now being used in a variety of industries to introduce new products. But, with millions of products coming up every day, it is a difficult task to use videos and podcasts in a successful manner to win the battle of survival in the over-crowded markets today. We understand this, which is why we have come up with some great ideas that you can follow and create a great winning video and podcast strategy for your business.
Finding the right audience
Word-of-mouth is definitely a great way to bring success to your business, but that doesn’t mean you go about interviewing your customers about how they use your product and how they it, and make videos of them. While you may think it is a great idea, it actually isn’t. So then, how would this “word-of-mouth” work? Well, it is in a way where one small group of people using your products communicates with another group of people who have not yet used your product, who in turn communicate to other non-users about your product. These ever-expanding circles of communication are what will help grow your audience, but for that, you need to find a niche audience. Now, how do you do that? Find a group of people, a subculture, a community, or an interest group. We mean that you must find a group of customers of your product, who you can actually speak to, and identify their communities, and the culture they are part of. You can use all kinds of possible social media platforms for this.
Identifying the problem
Now that you have found your audience, identify if there are any gaps between their desires and what they get from you. This gap between the desire and outcome is the insight. This insight will help you know what your customers want to achieve, and what is hindering them from achieving it. You can do this with the help of tools, or by speaking to focus groups, doing surveys, interacting on social media, or through internal site search. Such actions will help you know what problems people are actually having that they want to solve.
Solving the problem
Once you have identified the problem, now it is time to come up with the right solution. You may have a number of ideas swarming in your mind, but the idea is to be very specific about what the problem is, and finding out the perfect solution to make sure it’s going to work for you. Thus, you need to spend a lot of time coming up with lots and lots of different executions, trying them out, and then identifying the perfect solution for the problem. Well, if you don’t think this is your job, you could always shire professional and experienced digital marketing services in India to help you out.