Different organizations are at different points of maturity and knowledge levels about search, and may also have organizational challenges that create barriers to implementing the work. As a digital marketing agency, it is imperative to understand where the organization falls on the maturity curve so that better
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There is a lot that goes into selecting a domain. The right domain will bring in the right traffic and thus, the right SEO results. And, two important aspects while selecting a domain are to make sure it accomplishes your goals and satisfies your users. This means
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Building a website requires skill and talent, just like for any other task. Each kind of website requires a different plan to be executed for its success. The pages, with their design and content, are responsible for making or breaking a website. How the pages are designed,
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Bringing a business online is all about risks. If you don’t optimize your website well, if you don’t provide enough value to your customers, and if you don’t have a good reputation, you are already at a big loss. Moreover, one wrong step, and you are down
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Are your current SEO goals the best fit for your company? If they do tie up with your company goals and marketing goals, while providing specific measurable metrics, you can guarantee that you are on the right track. This blog will help you know how to set
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Users expect the website that they are on to do everything that they want them to do. They believe that they should be free to go wherever they want, travel the navigation path the way they want to, etc. And, when a website does not match the
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When B2B buyers want to conduct an online research for a product or service, they look for not only reviews and testimonials, but case studies too. This makes case studies one of the most important tools in every company’s toolkit. Companies generally create large number of online
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Some genius has put in great efforts to build the “Unbounce” tool to help create impressive and impactful landing pages easily, by even HTML beginners! However, whenever something complicated is being converted into a process very simple, there have to be some compromises and limitations. And, same
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What is Clickbait? Clickbait is a Web page link deigned to tempt readers to go to a certain Web page to view the content. Clickbait headlines generate curiosity within the readers, which persuades them to get onto the page that shows the entire content. It provides just
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We have seen how online shopping has been boosting up ever since Flipkart introduced its eCommerce store back in 2007. Although it wasn’t a sudden shift, but the previous years has seen more of online purchases for all kinds of products – may it be apparels, cosmetics,
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