Want your content to rank? You’ll write amazing, engaging, and relevant content. You’ll also add optimized images and media to make it even more interesting. Then, you’ll plan up a beautiful layout and easy navigation between your pages so that users can easily browse through your site, to provide them with a seamless user experience. But, is this enough?
Let us bring to your attention the fact that before your content can rank, it needs links. Google finds posts and pages most reliable when they’re linked to from somewhere on the Web. Linking is one of the most consistent ranking factors on Google’s list. But, as important are external links for your site, equally vital are internal links.
Internal links help connect your content internally, and give Google an idea of the structure of your website. They establish a hierarchy, allowing to give your most important pages and posts more link value than other less-valuable pages. This makes it very important to use the right internal linking strategy, giving your SEO efforts a boost. And, Artificial Intelligence or AI can help save both time and effort on your part in attempting this critical area of SEO.
How to determine which are the most important pages that you want links on?
Getting the link flow to each of your key pages can make the difference between rising to the top of SERPs and staying back with the rest of the pack. But, how do you determine which are the “key” pages on your site? In most cases, the most important page is the Homepage, followed by landing pages like product pages, services pages, etc. However, this may not be the case every time. This is why you need to determine which are the most important pages of your site – those that are critical for the user journey and conversion. You should be able to guide users through your site in a way that it doesn’t impact your pages’ SEO power.
How can you improve link flow to your pages?
Once you’ve determined the most important pages on your site, you want to improve the link flow on them. There are a number of factors that impact a page’s link flow scores, which you need to understand before planning on increasing the flow. These include the number and value of external links to those pages, the number and value of internal links to those pages, the amount of link flow loss through off-page links, and the algorithmic downgrades that dampen the value of your pages’ link flow. After determining all of this, you can then move on to add more link flow to your pages, which can be done in a variety of ways, such as –
4 Steps to Build SEO-Friendly Link Structures Using Artificial Intelligence
1. Getting more external links to your pages
Getting external links to your pages can increase their link flow potential. If domain rank is an area you need to work on, paying for backlinks is worthwhile. Understanding where you want to add link flow will help optimize your backlinking program for both domain rank and link flow. But, unless domain rank is an identified ranking factor that needs to be addressed, paying for backlinks to boost link flow won’t deliver optimal ROI. Then, you’ll need to move on to the next step of improving link flow to your important pages by using internal linking.
2. Building the right internal links from the right pages
Using a proper internal linking strategy can help you quickly improve link flow to your pages. And, while doing so, you must reinforce the key meanings of your pages by using link text related to the focus keywords for each page. Focus on the links from the pages that can deliver the most link flow as well. Using AI algorithms to identify the parts of the pages to link from can save a huge amount of time. In addition, you can also reduce link flow to pages that don’t need it by removing links to those pages or changing the power of those links. AI algorithms can help here again. This will help crawlers know which pages are important and which aren’t.
3. Reducing the link flow loss
Many pages are unnecessarily giving up link flow to other sites through social media links and other links to career sites, user login sites, and help sites. Review the list of such unnecessary outgoing links, and use the nofollow tag to stop the loss.
4. Correcting the various factors that negatively impact the link flow
Finally, you need to eliminate the page issues that are hurting your link flow. Over the years, search engines have employed various algorithms to prevent such negative factors to attempt to game search rankings. Unfortunately, many websites unknowingly trigger these algorithms, which impacts the pages negatively, thus dampening link flow by 10 to even 75%! Reducing these issues can have the same effect as doubling or tripling the number of incoming links. Some such issues include keyword stuffing, duplicate content, duplicate page titles and descriptions, and too many unnatural links.
When you partner with a specialized SEO company in India, they can help you identify all such issues that are impacting your pages, and how to fix them.