Domain Authority, or DA in short, is an incredibly well-known metric throughout the SEO industry that predicts how well a domain ranks in Google. However, DA is not a ranking factor, nor does Google use it in its algorithm. It simply only predicts rankings, and this is why it can be used in a variety of ways for SEO. It’s been around for 8 years now, and has become a very popular metric today. The latest DA update is the Domain Authority 2.0, which can be used for your SEO success, provided you use it in the best possible way. So, what is the right way to use this latest DA update? Let’s find out how professional providers of digital marketing services in India use this new update for SEO success. But, before that, let us first understand what it is all about.
Domain Authority 2.0 uses an innovative machine learning model – The new DA not only looks at what is winning in Google search, but it also finds out what is not ranking in the search. While the old model only looked at the winners, this new update looks at the losing points too, more accurately determining where you may stand or fall.
Domain Authority 2.0 has a bigger link index – The new DA is based on a new and bigger link index containing 35 trillion links! 35 trillion links can be counted for up to 1.1 million years with one link per second! This makes it one of the biggest link indexes publically available.
Domain Authority 2.0 has daily updates – The new DA is updated daily, which is a huge improvement against the older model that would update only once a month. It is thus being constantly updated with new improvements being added regularly. This makes this new update the most accurate domain-level metric to predict Google search results against other factors like backlinks and title tags.
Domain Authority 2.0 detects spam – The new DA incorporates spam detection by looking at lots of on-page factors, making it much more reliable than the older version.
Domain Authority detects manipulated links – The new DA detects buying and selling of links, and every other kind of link manipulation, making it much better at rooting out link exploitation – just what Google is also attempting to do!
Now that you have understood what the new Domain Authority 2.0 is about, you are in a better position to understand how it can be used for amazing SEO results.
- First and foremost, remember, never use Domain Authority in isolation. Make sure to use it with other metrics because DA is powerful yet limited. It can predict rankings only up to a certain degree.
- It is very easy to move form a 0 or 1 DA to a 10 DA, but it gets more and more difficult as you climb the ladder of domain authority ranking and go higher. Moreover, if you see every site having a DA of 95, it is going to be very hard to rank in that SERP, but with everyone having a lower DA, the job can become easier for you. But, whatever you do, make sure to consider all factors like DA, page authority, keyword volume, on-page targeting, and more.
- Judge the potential value of a link. With 1000 outreach targets that you wish to ask for a link, you may want to consider only 100 as you wish to spend your time wisely. Here, you can use DA as a filter to find the most valuable link targets. However, along with DA, also consider other factors like relevance, page authority, traffic, etc. to make an informed decision.
- Buy existing domains, but don’t do it on DA alone. Look at every other factor like domain history, content, traffic, etc. As the new DA is much better at rooting out link manipulation, the scores might be a little more trustworthy here.