2015 is over and the New Year is here. Its time you have to re-evaluate your campaigns and strategies for the betterment of your business. With the New Year comes a new list of advancements from search engines and the Web. A few months back, Google, Yahoo,
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You think you have written a blog and visitors are coming to read it, so you have achieved success? But, unless you have visitors coming back to you for more, you can’t assume yourself successful. And, in order to have visitors coming back to you, you need
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Choosing the right keywords for your pages is one of the very important strategy for SEO. You must find out which are the most beneficial keywords you must use on your site. Once you have made a list of all of them, you need to decide how
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Pay-per-click or PPC advertisements can prove to be a very effective method of driving targeted traffic to your site if you do it right. You have put in lots of effort to create your ad – you have read blogs about writing high quality ads, spent hours
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A Frequently Asked Questions (FAQ) page is a place where the business answers basic questions that visitors may have about their services. The main purpose of a FAQ page is to clear up the confusion visitors may be having. So, it is important to analyze what questions
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The first ever smiley used on the Internet was 🙂 in 1982, which was noted as the ‘joke marker’. Then, started coming smileys of all different sorts. Slowly and steadily, cartoon emoticons came into existence on chats, and now they are almost everywhere! People are going far
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There are many elements that can help in a successful pay-per-click (PPC) campaign. These include keyword-reviewing, keyword analysis, refreshing of keywords, keyword grouping and organization. Thus, PPC is mainly dependent on keywords. It is important to review your keywords and create an optimized schedule. The first step
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Keyword data was once a very important feature of Google Analytics (GA) that made it possible for optimizing websites. This feature is no more included in GA. If you have optimized content on your site, visitors will surely find you with the keywords you have projected. The
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Mobile internet browsing has become the norm of the day. Even Google prefers websites which are driven towards giving a mobile-friendly experience to users. Therefore it has become very crucial for web designers and SEO experts to come up with an effective mobile-friendly design and marketing strategy.
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