The SEO landscape is always changing. Just when you think you have mastered what Google wants to see, things have already changed to Google liking something else! Digital marketers are used to this changing environment, which is why every company relies on a digital marketing company in
Read more →
One of the biggest challenges in the field of SEO is measuring the impact of one’s efforts. You need to know what matters most and what doesn’t. However, you also need to understand here is that what matters today may not necessarily matter tomorrow. This is because
Read more →
You are putting in all the possible efforts to improve the SEO for your local business. But, how many of those techniques are leveraging Google Business Profile (GBP) to attract the most possible walk-ins? To get the best out of it, you either need to hire professional digital
Read more →
Domain Authority has been around for 8 years now, and has become a very popular SEO metric today. Being updated every now and then for the best SEO results, the latest DA update is the Domain Authority 2.0. This blog uncovers how this new DA metric is
Read more →
Domain Authority, or DA in short, is an incredibly well-known metric throughout the SEO industry that predicts how well a domain ranks in Google. However, DA is not a ranking factor, nor does Google use it in its algorithm. It simply only predicts rankings, and this is
Read more →
Optimizing bids can annoy many PPCers. A number of formulas, macros, and bid sheets can be used to ensure achieving auctions and garnering conversions. This is why it could be an awesome step if AdWords campaigns could be set up to automatically optimize for conversions or a
Read more →
Search Engine Optimization and Conversion Rate Optimization are two very important aspects of digital marketing. With both being important, it is vital that they both go hand in hand. Any changes made to SEO should not affect CRO, and vice versa, because if they do, the results
Read more →
It’s New Year, and it’s time to take a close look on where we are leading and where we are lagging in terms of SEO practices so that we can revive and climb up the ladder towards top rankings. While it is important to run a checklist
Read more →
Any local business needs to have accurate structured citations on major platforms, but what should local SEO practitioners do once they have got these formal listings created and a system in place for managing them? This blog will help you with a step by step guide to
Read more →