Web Development and SEO Company India

Monthly archive for January 2015

Make The Best Use Of UTM Tagging in Digital Marketing


Urchin Tracking Module (UTM) tags are codes which you can attach to the end of a URL which provides you information about the source of the traffic on your site. When clicked on, the UTMs send signals to Google Analytics which allows you a better understanding of

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Warm Greetings for Lohri, Makar Sankranti, Pongal and Uttarayan


Welcome the season of Spring with the festival of Makar Sankranti. Also known as Lohri, Pongal, Utrayan and Bhogi Bihu – Makar Sankranti is essentially a harvest festival. An extremely ancient Hindu festival celebrated since the time of Vedas, it an occasion to express one’s gratitude to

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Benefits Of Speed Optimization For Your Website


Has it ever come to your mind that the speed of your website is as important as its design or any other feature? Every year internet sees a constant rise in the size of files – from kilobytes the file sizes have moved on to megabytes. This

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Create An Impressive Logo For Your Brand


A logo is a visual representation of what your company stands for. It is a symbol which you use to represent yourself, a symbol which creates an identity for your company. It should successfully convey your intended messages without using any additional explanation. This way, your logo

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How Flat Design Is Hurting Usability?


Since the launch of Apple’s iOS 7 in June, 2013 many interfaces, apps as well as websites have adopted a flat design. Before flat design became a rage, most designs were skeuomorphic with lot of gradients, 3D effects as well as texture. Now, before we go on

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Importance Of Mobile Optimized Website For Your Business


  Today having a website which is optimized for mobile phones is not a choice but a requirement for your business. In order to stay in the competition with your peers it is necessary that you provide the visitors with easy access to your site on various

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How To Design An Effective Landing Page For Better ROI?


Any online marketing strategy is incomplete without a good landing page. So what exactly is a landing page? Well simply speaking, a landing page is a web page which is set apart from your website and is created for a specific purpose. Usually these pages are linked

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What Are Referral Spams And How Do You Control Them?

Referral Spams

Every website owner craves for strong web traffic. Good web traffic is not only earned after lot of hard work, but also encourages you as it shows how popular your website is. But there can be fair chances that the web traffic which you website is receiving

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How You Can Beat Panda and Penguin In Content Strategy?


  Over the last few months, Google has come up with Panda and Penguin to check the spammy links and below quality content. Both Panda and Penguin are noted for lashing out harsh penalties. Therefore, it is advisable that you follow the rules and keep these penalties

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How to drive more traffic to your YouTube videos and websites?

One of the best ways to drive traffic on your website is through YouTube videos. The potential of YouTube videos is fathomless, and so lately many companies have taken to using videos and websites as a tool to market themselves. But one area which is paid less

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