Bounce rates are one of the unhealthiest things for a website that reduces conversions, sales, and revenue; thus increasing losses for the business. Bounce rate is the percentage of single-page visits where individuals leave a website without going to other pages. It is calculated by dividing the
Read more →
On social platforms like Facebook and Instagram, businesses have the option of boosting their posts by clicking the “Boost Post” option in the lower right corner next to the posts. All they have to do is choose the audience and budget based on the number of people
Read more →
Google Analytics, Google’s web analytics service that helps track and report website traffic, can help identify poorly performing pages so as to eliminate or improve on them. Many businesses today are adding a Google Analytics tracking code to their site for identifying the same. However, they are
Read more →
With so many marketing strategies available in abundance for a business to choose from, social media plays a big role today. But, this does not mean you target social media alone. In fact, you need to have social to work as a part of your overall marketing
Read more →
If you are into the field of digital advertising, you very well know how the landscape of online advertising constantly changes, and how you have to keep revising your strategies periodically to suit the current scenario. But no matter what, majority of people don’t like watching ads
Read more →
Ads have always been annoying for users, but there are certain ads that are more intrusive than others. And, you definitely want to avoid putting up those ads on your website so that you don’t annoy users. After a survey that showed participants 23 wireframes of different
Read more →
Digital transformation is the modifications done to a business and organizational activities and processes to influence changes and opportunities of digital technologies for strategic impact, keeping both present and future situations in mind. The main purpose of digital transformation is to influence the entire business for the
Read more →
Google has always been changing, and you need to keep up with the changing trends if you want to stay ahead of the competition and be visible on SERPs in order to get more traffic and increase your chances of sales and revenue. A professional internet marketing
Read more →
Once you are able to track where your visitors are coming from, you can stand in a better position to improve your engagement and ROI by working on your strategies. Also, you can improve your campaigns and budget more effectively in the future. This is why it
Read more →
Are you new to creating plans for your business? If you aren’t an experienced planner or marketer, you would have a tough time understanding where to start or how to structure a plan, as these are the most difficult parts of planning. However, if you have managed
Read more →