Are you spending a handsome amount on Google and Facebook ads, only to see less-than-expected results? Well, then you probably don’t know how to make the most out of these campaigns. What you need to do is reduce the cost per click for your campaigns, while increasing
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A good competitive analysis can provide you with invaluable insights into what is working for others in your niche. What we mean by “good” here is using the right tactics. If you don’t know what the right tactics are, we are here to help you know how
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Featured snippets are often confused with answer boxes, but the two are very different. An answer box will provide you with only a simple point-to-point answer, while a featured snippet will give you more detailed information about what you are searching, along with citing a website. Featured
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Google ranks websites based on searcher intent, and we all know that. And, you can get organic exposure on search engines by ranking high on SERPs through the right SEO techniques. However, it isn’t always necessary that you rank high on SERPs; instead, you can have other
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Google uses page speed as one of the most significant signals to rank pages, which makes it very crucial for you to consider that element while making or testing your site. Calculating individual page speed performance can help understand how efficiently or not your site is running
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Correlation has always been a methodology for SEOs to discover and collect correlates, which are measurements that share a relationship with the independent variable. For example, speaking of rankings, we know that backlink counts and social shares are correlates of ranking order. Correlation also helps us with
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YouTube is the largest and most popular video application used. Just as much as Google is amazingly popular for general search, YouTube is equally popular for video search. So, if you have video, you are obviously already using the YouTube platform. But, how can you effectively invest
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URL structure and Information Architecture (IA) are often confused with each other when advice is given. People who speak about URL structure slowly and gradually shift towards IA without much notice, and vice versa. Thus, it is very easy to get confused between both, but it is
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Log file analysis can help get some detailed insights into what Google is doing on your site. This blog will give you a complete overview of log file analysis, while also letting you know how you can break down log file analysis to make it easily accessible.
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As clients, you would always want to see your business doing good and bringing you good amounts of money. However, for this to happen, it is very important that there is good communication and a mutual understanding between the service provider and the client. Similarly, it is
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