Having your business listed on Google My Business brings in dozens of people to get in touch with you. So, if you’re not taking advantage of this free service for your business, you’re certainly missing out on lots of potential sales. When you have your business listed on Google My Business, you’ll be providing Google, and thus the searchers, with lots of information about your business, such as business name, address, phone number, working hours, logo, photos, directions, link to your website, and more. This makes every information about your business easy to find, making it encouraging for visitors to interact with you. Not having a Google My Business profile hence has you missing out on these powerful interactions, in turn, losing customers to your competitors.
Why Should You Update Your Google My Business Listing?
Now that you know why you should have a Google My Business listing, you would also want to know that you should be keeping your Google My Business listing updated at all times. Why? We’ll tell you 4 good reasons why a updated Google My Business listing is important.
Updating your Google My Business listing brings accurate search results
SEO depends highly on relevant search results, and by relevant, Google wants your website to not only provide appropriate, but also updated content. This makes it important for you to have your Google My Business listing updated too with your current information. After all, updated information helps customers find you and get in touch more easily.
Updating your Google My Business listing brings convenience to visitors
With updated information, your listing will show customers about all the products and services you are offering at the moment. It could be general updates, or updates based on special occasions and festivals. So, they know what you offer, giving them lesser opportunity to move away from your business, and towards your competitors.
Updating your Google My Business listing promotes action
With an updated Google My Business listing, you can include convenient call-to-action buttons too. Such buttons encourage visitors to call you or visit your website with a simple click, making it especially helpful for those using a mobile device. Such call-to-action buttons encourages customers to take action right away, thus leading to more conversions.
Updating your Google My Business listing serves as an advertisement
Online advertisement is not cheap, and we all know that. But, with an updated Google My business listing, it serves as a built-in advertising for your business. Moreover, with reviews listed in your Google My Business listing, visitors are compelled to learn from the positive reviews posted by other satisfied customers.
Now that you know about the importance of creating as well as updating your Google My Business listing, it’s time to take action. But, if you are short of time, or don’t think you can manage all the updating on your website yourself, you could always hire a professional, one who can take care of not only your Google My Business listing, but every other optimization tactic on your site with their expert SEO services in India.