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Why Should Google Penalize Multi-Page Articles?


Users today are always looking for information that can answer their questions or clear their doubts in a jiffy. This is where when they type a query in the search bar, first, they want the most appropriate and relevant pages to appear at the top. To have your page launched in the first few, what you need is professional SEO services in India. Next, users want that they can quickly skim the content when they click on a page to instantly pick up the main points of the information. But, many-a-times, it becomes difficult to skim certain articles. What makes is difficult is the fact that the blogs are broken down into several pages. These multi-page articles force users to spend more time on the blog pages, required or not; thus annoying them largely.

Google should thus punish websites that hold such multi-page articles. After all, Google is always working to make the experience better for users online. Most of the time, websites are using multi-page layouts for financial reasons, whether they admit it or not. This is clearly understood because multi-page articles will force readers to spend more time on the site by visiting more pages, which means the total pageviews per users increases, making them appear popular. Such fake popularity can also help them earn a good amount of advertisers who can buy ad space from the website.

What issues do users face with multi-page articles?

Google always focuses on usability of a website. First, multi-page articles annoy users by having them to read only a small portion of text, followed by having to click to get to the next page. This also increases the time wasted, waiting for the next page to load. Other than this, if a user wishes to go to a certain point right in the beginning of the article, after having completed reading the entire article, how is he supposed to do that with multi-page articles?

What can be done?

Now, coming to the SEO point of view, it is wise to remember that multi-page articles mean difficult SEO. There could be a drop in page rank, making it difficult for search engines to crawl and index pages. So, to compensate for it, here’s all that you can do.

  • There should be a link at the very beginning of the blog that visitors can click to see the article as a single-page post.
  • Then, you could use hacks for seeing a multi-page article in single-page view, including opening it in printer-friendly view. Tools like LifeHacker and Page Zipper can help unpack multi-page articles into a single-page view.
  • Last but not the least, what you can do is keep the articles to a single page, but you’ll need to break up the content with images, subtitles, drop quotes, etc.

Following the above three steps can keep you safe against any penalties that Google may impose on websites using multi-page articles on their pages.



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