Google+, apart from other social media networks like Facebook and Twitter, has a great impact on Search Engine Optimization. Many search results that belong to Google Plus appear higher on Google’s search rankings, just because they are a part of Google’s network. Google+ is created with a concept and force that dominates search results above all other social platforms. Facebook and Twitter, even though being the most popular social media at the moment, restrict Google from accessing much of their data. This affects the optimization results and therefore restricts their rankings in search engines. Google+ even though not as popular as Facebook and Twitter, dominates the search results.
Here are a few guidelines to take advantage of Google+ for higher rankings in search engines.
Embed Links to Your Profile
If you embed links directly to your profile page, more and more people will click and connect with your link. This increases the visibility of your website. The more the people click, share, and +1 your link, the higher your link will rank in Google search rankings. Hence, Google+ profile and posts can help connect more people to your link, which can increase your ranking and reliability. The more you share your posts, or link directly to your profile, the more valuable your profile links become. Like profile links, Google+ also allows you to insert followed links directly into your posts.
Take Care While Writing the First Line of your Post
The first sentence of your post becomes the title tag of your post, which greatly influences click-through rates because your tagline will be the first thing that people will see. Hence, it is very important to take great care while choosing the words that you post as your first sentence since it plays a vital role in search rankings. The Meta description for your page combines your tagline and the first two sentences of your introduction. Thus, your tagline and introduction to your post needs to be written with utmost care.
Control your Posts
When you post something on social media like Facebook and Twitter, you do not have much control over editing them. Facebook gives you only limited editing abilities and Twitter only lets you delete your tweet. But, in case of Google+, you can edit your posts even after you have posted them. If your post is fast spreading and becoming popular and you want to update it or make changes to it before it goes completely viral, Google+ gives you the opportunity to do so. You can also update the title tag and any attached media as well. If your posts are re-shared by other users, the value of your link increases.
Optimize your author picture
Have an eye-catchy Google+ author photo. Keep updating your author photo that will lead to an increase in the click-though rate.
Content Increases Visibility
Content that is shared on Google+ is added to Google searches much quicker than on other sites. Spread your content on Google for higher visibility and faster optimization.
Google+ authorship helps you tag your content and lets Google know quickly and easily that you created it. There are two ways to set up Google+ authorship to declare your own content:
- If you have an email address that matches your domain, you can go to the Google+ Authorship page and enter your email address to complete the process.
- If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for.
Although Google+ is not the most popular social media site at present, it sure is going to boost in the future. So, be an early adopter and get well established beforehand. A small investment of time and effort now will give you great results in the future. Keep in mind the above mentioned points and go ahead with putting your hands on Google+. Jain Technosoft is one of the leading web development and internet marketing companies that can help in getting you the best SEO results for your website.