With Google having started to understand users much better, in terms of their intentions, rather than judging them only by the words they type in search, “Semantic SEO” has become important. Google now delivers results that do not have only the words typed into the search bar, but instead, the search engine giant now tries to understand the intent of the words and the context they are used in to deliver better and wider set of relevant results. It thus correlates the words used and how they work together, in order to understand the meaning behind the words. This helps deliver better search results, thus providing for an excellent user experience.
How Google transformed over the years
Earlier, when Google simply looked for the word typed into the search bar in the pieces of content on Web pages, and produced results of pages that contained those specific words, it never always produced relevant results. Moreover, this practice led to webmasters stuffing their content with keywords unnecessarily. This resulted in multiple pages containing the keywords with lesser relevance, and thus no real value to the searcher. To resolve this issue, Google came up with several algorithm updates like Panda and Hummingbird to deal with keyword stuffing and low quality content issues. As a result, today Google has moved beyond keywords, towards natural language processing to understand user intent and the topic covered on a page, to match them suitably, thus improving the quality of search results.
Using Semantic SEO to gain higher rankings
There’s a lot that you can do to gain higher rankings, but until you hire proficient SEO services in India to help you with that, you could at least follow these three simple pieces of advice to help you begin.
Create topical content – Topical content that revolves around a current news or popular topic is certainly going to be of high interest for users. Also, it will result in increase in time spent on page, which will give Google the indication that the content is of high quality, giving you a point to score a higher ranking.
Answer every question – People are generally online to learn about something; and where there is learning, there are also questions. Some people may be there looking to clear their doubts about a topic, while others may be there looking for updates on a current topic; some may be there looking on a guide for operating something, while others may be there looking for how a particular product can be used. Whatever it is, people are always looking for answers to their questions; and if you want to interest them, you need to be able to answer all of that. Some tools like Auto-Suggest, Related Searches, and People Also Ask Boxes can seriously help here. Taking help from these tools, you can create content that is engaging and informative so that you can keep people hooked on to your content, thus reducing the bounce rate of your pages.
Use Latent Semantic Indexing keywords – Latent Semantic Indexing can help Google gauge keywords used around the main keywords, their relationship with each other, and the context in which they have been used. Using such Latent Semantic Indexing keywords in a piece of content can help Google recognize the topic that a page covers, showing rich results for the page, if it has a better understanding of the page.