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Creating An Authentic Brand Identity


In this competitive world, it is important that your business thrives. And, for that to become possible, it is important that you are able to build an image of your brand into the minds of your target audience. So, how would you do that?

How do you identify Google, Amazon, Facebook, and many others from each other? What is the first thing that comes to your mind when you think about such names? Certainly, it is their logo which comprises of their name, design, colour, tagline, etc. Other than that, it is the products and services that they provide that linger in your mind. So, what is it that makes such big names stand apart from the others? What is it that keeps such a long lasting impression of such brands into the minds of people , gaining a worldwide recognition? It is the efforts that they put in to build a unique brand identity.

A brand identity is the distinct voice and visual appearance of a particular brand, which is used to communicate its mission with the rest of the world. It encapsulates the vision of the business by putting it in a way that is understood by the target audiences. But, building such a brand identity requires an enormous investment of effort time and creativity. Here are some tips to help you create a suitable identity for your brand.

Step 1 – Shaping your brand’s personality

You first need to begin by identifying what you want to achieve and what you want to offer to your community. Then, you can deliver the same by writing an authentic narrative that resonates with your audience. You need to be able to build a connection between your products and your target customers. Also, you will need a strong set of values that shapes the culture around your business. Making a mission statement can help paint a picture of your business much better. Moreover, you need to get acquainted with your audience such that you can decide on what prompts engagement and user trust.

Step 2 – Designing your brand’s assets

Your brand’s assets are a set of unique elements that can help your audience to identify your brand as something distinct and recognisable. Focus on the tone of voice and make it consistent while communicating with your audience. Your brand needs to embody a distinct style in every element, may it be your website, blogs, marketing materials, or anything else. Along with the tone of voice, you must also use consistent colours across every brand asset that you have. The fonts you use also tells a story about your brand, which is why you must use the same kinds of fonts everywhere too. Last but not the least, your logo should also be present in the same way on every brand asset. This is why you must have a logo that can look visually appealing and can fit every kind of website page, advertisement, marketing material, and anything else you use to display yourself to your audience.

Step 3 – Building your brand’s presence

With your brand identity design in place, you can now move forward by using those elements into your marketing materials like website, packaging, advertisements, and more, to share it with the world. Websites certainly speak everything about your brand. Whether it is your products, services, or anything else, your potential customers are likely to get onto your website to gain information, browse through, clear their doubts, or even make a purchase. Then, for any of your products, you need a great packaging. After all, it is the packaging that says a lot about your brand identity. Creating a great packaging can satisfy your customers even before they see what is inside. Then, there are pamphlets, brochures, banners, letterheads, and business cards, which are friendly and professional ways of reminding your customers about you, while also being able to reach out to newer people and build new connections.

With all of this in place, you can certainly build an authentic identity for your brand that resonates with your audience. If you think this is too much to do on your part, you can always hire professional Web designing services in India to help.


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