With the COVID-19 pandemic having meddled with our lives so significantly, things have changed to a great extent in every way – the way we work, the way we interact, the way we shop, the way we trade, and everything else. To cope up with all these changes, when you’re planning up SEO for the year ahead, you need to adapt certain changes in SEO tactics too. Instead of the flashy tactics and hyped-up SEO trends, you need to focus on the core principles of optimizing for search. The three basic principles for SEO this year are – technical SEO, content, and active link building; and it is advisable that this year, you build a sustainable SEO strategy on these time-tested three fundamental pillars.
Page load time, visual stability, and first input delay are the three objective metrics that Google is all set to measure page experience through, with the release of its Core Web Vitals algorithm update that is to release in May. These signals are about the technical barriers that might prevent users from enjoying the content shared on a page, rather than the content that is on the page. This will make good technical SEO an important aspect for every optimization activity.
Content has been king, and still remains to be. This is because content is what can help answer questions and clear doubts. Crafting content that is user-centric and consistently offers specific, unique, and helpful solutions is the best way to be found in SERPs. But, with millions of Web pages coming up every day, it is even more important that your content matches precise search intent, to be able to cut the noise. With such focus on content, engaging customers with valuable information, and bringing on a smooth path to conversation, becomes easier.
Active link building
Active link building can prove to be a traffic-boosting powerhouse, and maintaining it consistently is a cherry on the cake. This is because google can determine your content’s expertise, authoritativeness, and trustworthiness (that is E-A-T in short) by measuring its distance from reliable and high-quality websites or pages. This makes link quality more important than link quantity. But, in order to be able to gain such quality links, one needs patience and time invested to build relationships with trusted sources that can help drive organic traffic to your site, while also boosting authority signals. Nevertheless, never every try to “trade” links; this will be a black hat SEO technique, bringing you results you wouldn’t want from Google!
Having a trusted SEO partner can help you use the above three tactics to the maximum, and in the right manner, to avail the right benefits. Investing in SEO the right way can promise great business in the year ahead, after all the ups and downs you might have faced in 2020. Embrace long-term SEO strategies built on a solid foundation of fundamental practices to organically lead customers to you; and this can be done better by hiring professional SEO services in India.