Conversion rate optimization (CRO) is what you must work upon to boost up your conversion rates. If done correctly, you can boost conversions by up to 90% in just 12 months! This means almost double the conversions. But remember, this is possible only if you do it the right way. So, what is the right way here? Well, the process is generally the same as in any other case – identifying the problem, creating a strategy, implementing the experiment, analyzing the impact, and employing the defeater. But, this blog will show you how to exactly go about it, right from start to success. Or, you can hire a professional SEO agency in India to help you with the same.
First and foremost, you need to find out what kind of conversion your particular business requires. Is it leads, sales, traffic, subscriptions, or something else? Also, you need to identify how many visitors you can try the CRO strategy on. If you have already made some experiments in the past, analyze the outcomes and see if any of those experiments or results can help. With all of this information, you can identify a model to identify the real impact of CRO on your business.
Understanding the buyers
Buyers are the most important for any business; and you need to impress them in order to boost your sales and conversions. But, you can impress them only if you know them well. And for this, you need to discover information about them like their demographics, psychology, buying behavior, and the like. Identify their purchase intention and see if they are able to convert, or something is stopping them to buy from you. If there is something stopping them, you need to spot the barrier, and make efforts to eliminate it as soon as possible. Analyzing the transcripts of the support chats and calls can help you point out the issues your visitors are having. This can help you come up with a solution to eliminate the obstacles.
Analyzing the records
Google Analytics is one way you can make the perfect quantitative analysis. Make sure it is set up correctly and that you can track the right goals with it. Now, apart from the qualitative analysis you have made, based on the point above, you also need to know some important numbers. These include the recency of the last orders placed by your customers, the frequency of their purchases, and the amount of money they spend on your products. This analysis will help you come up with a plan that can help improve retention rates.
Drafting a plan
After all the research you have done, you are now in a better position to plan up a strategy. You now know which points to focus upon, and what all to eliminate. Along with the “how”, it is also important to know “when” to strike. This is where an SEO agency in India can help by providing you with the right guidelines through all their experience.