Choosing a domain name is as important as choosing a company name. Your domain name is going to become your identity on the Web, and you want to choose a name that fits your business just perfectly. So, you need to put in a lot of thought and consideration when you sit down to select one. Your domain name is going to be your first impression as your URL is the first thing your visitors will see. A good name will make a positive impression. Also, it will define your brand; the right domain name can increase brand recognition. This is why how you pick a name and what all considerations you make while doing so is of utmost importance. Remember that you will have to stick to this name for quite a long time, so be sure to generate a good one so that you don’t need to change it. Here are the things you need to bear in mind while you are preparing your list of domain names to choose from.
You need a name that fits your business well and lets visitors know what you are about. The name you choose should be unique as well as must sound like your brand. But, don’t make it so unique that it becomes hard to say or remember. Your domain name must be easy to memorize and spell too.
While there are lots and lots of extensions to choose from, .com is still the most common and memorable. Try getting hold of the .com extension first, and then you could move on to others if you have no choice. However, you can even go in for multiple extensions so that no other company tries to create confusion later on by providing the same name or a similar one with another extension. The most popular extensions other than .com include .net, .co, .org, .info, and .biz. Remember that domain names sell quickly as they are highly in demand and also inexpensive. So, make sure to register your favourite domain name as soon as possible with professional Web hosting services in India, who can also help you suggest alternate names that would be just perfect and not taken by anyone else.
Try including a keyword into your domain name that will help make it clearer as to what you are about. Although this may not always work, but you could still try and explore some options involving a keyword for your brand. Doing so will help for SEO too.
Target your area
If you are a local business, you can consider including the name of your state or city in your domain name as well to have local customers realize that you are native, and may walk into your physical store to create more business.
Keep your domain name to the shortest possible length. Longer names are no doubt more descriptive, but they could also be harder to remember. Your domain name will be listed everywhere from your business card to ad copy. So keep it short to fit any size well. Also, you could be sharing your link on social media platforms later, wherein some platforms will restrict you with limited characters. What would you do then if you have a really long name?
Make sure you don’t provide a name that might infringe on another company. This is of utmost importance because if any legal case arises, the decision will be left to the judge and his considerations. Moreover, you will also have to face huge expenses if you are found guilty. So, make sure to do a thorough research and see that the name you choose isn’t trademarked, copyrighted, or has any kind of infringement issues.
Be certain that you have a structured process for picking a domain name. And, don’t be in a hurry. Take the appropriate amount of time as the name will be your identity for years to come.