SEO is undoubtedly an important facet of any business’ online success. But, it all depends on how you best utilize SEO. Struggling to properly incorporate and align your SEO efforts can hamper your SERP ranking, traffic, conversions, and profits. Here’s a guide to help you adjust your approach and position your digital marketing campaigns for success.
Focus on your keywords
Creating high quality content is absolutely important. By high quality, we mean creating content that is genuine, relevant, and appropriate. But, all of this is incomplete without having the right keywords in your content. Keywords are the words or phrases that your products or services are about, and those that your audience is probably typing into Google to get to the business that you do. You thus need to understand what those words or phrases are, and then create a content piece around those words. Nevertheless, remember not to overdo that. Don’t stuff your content with keywords, because this is considered a wrong practice in the eyes of Google. You thus need the right mix of keywords, scattered across the page here and there, while also grabbing attention. You could use tools like Google AdWords, SEMrush, and Ahrefs to identify the ideal keywords with high search volume; or you can also do a competitor analysis to find the keywords that your competitors are using to attract the audience. Then, to add those keywords into your content, you could focus on adding it in the title, in the headers, meta descriptions, in the URL, and definitely in the first 100 words of the content.
Keeping the audience engaged
So, you’ve created content. But, you need content that is not only clicked on, but one that also keeps the audience engaged with you. You want page visitors to stay on the page for longer, researching more, to finally satisfy their thirst for what they were looking for. You also need to create such an ambience where the visitor will want to come back to you another time for more. To be able to do this, you need to offer complete and useful information to your audience, backed by research and credible sources. You need to put up the content in an engaging manner; for instance, in the form of short paragraphs, bullet points, headers, infographics, etc. Finally, you must end with a call to action that compels the reader to take the action that you want them to. The call to action must be attractive, easy-to-understand, and compelling.
Both internal linking and external linking are important. Internal linking is when you provide links to other pages on your website, or any other similar blogs that you have written. You must ensure that every page on your website, or every blog on your site, has at least one link that may take the page visitor to another relevant and connected page on your site. This will interest visitors, and also increase their time on site, which will boost your image in the eyes of Google. Once you are done with internal linking your pages, it’s time you have authoritative websites link externally to you. You can do this by communicating with them and asking them to link to you. However, you need to be very careful, because if you are exchanging links, or are trading links in any way, this is again another bad practice in the eyes of Google. You must thus do this very carefully, such that the external links look genuine, and not purchased.
Avoiding all possible technical issues
Technical issues on your site can disinterest the visitors, and may also decrease your value in the eyes of Google, which will straightaway affect your ranking and traffic. Thus, you need to look out for any such issues on your site, and eliminate them as soon as possible. Some such technical issues that can prevent your website from showing up on SERPs include duplicate content, missing page titles, missing meta descriptions, and 404s.
With these four strategies, you are already more than halfway towards ranking better on Google. However, for better results, you’ll always need the help of professionals. You can thus hire professional digital marketing services in India to help optimize all your SEO strategies to bring significant results and boosts in your business and trade.