Building a website with content about your brand/products/services, relevant images/infographics, animations, and videos is not enough. There is so much more that you need on a website to attract visitors, as well as keep them engaged for longer, and ultimately tempt them to convert into customers. Missing out on all the points mentioned below can ruin the efforts and money you have invested into building your website, because you aren’t going to get the results you have been looking for. This is why it is always advised to hire professional SEO services in India who will look into every important aspect of a website to gain traffic, time on site, engagement, conversions, and ultimately revenue.
Content at every stage of the buyer journey
Every stage of the buyer journey is important for your business, isn’t it? Then why don’t you have appropriate content aimed at every stage? What we mean to say is that you may have content that can attract visitors to your brand, but you may not have the same aimed at building up consideration and retention. Users generally follow a patent method of become a customer, and a loyal one. This method involves getting aware of the product, considering the product for purchase, making a purchase, and then retaining with your brand. For every stage, there are elements that can help. For example,
- Blog posts, eBooks, and infographics can build awareness
- Products comparisons and case studies can help with the consideration stage
- Trial offers, demos, discounts, and coupons can help induce a purchase
- Success stories, social media content, and newsletters can boost retention
Clear call-to-action buttons
There are certain goals you want to achieve with your website. It could be to sell your products, have customers book your services, have them fill up a form, have them sign up or subscribe with you, or anything else. And, this goal that you have should be clear to your visitors, which is why you need to put up a call-to-action button that clearly states what you want your customer to do. You can use words like Buy, Book, Fill up the form, Sign up, Subscribe, etc.
You needn’t boast about how much you know about your industry on your website. Oh sure! You have received the best testimonials and awards, but that doesn’t need you to go completely technical and hi-fi. Keep your language simple so that you can cater to one and all. You need to explain to your visitors what your product/service is about, why they must opt for it, what the benefits are, and then provide them with a clear call-to-action. But remember, all of this must be done in simple appealing language – one that everyone understands. Visitors who are likely to be your potential customers may just move away if they don’t understand you. Sometimes, too much technicality also shows that you don’t care for the commoners.
Website structure and linking
Just as much as simplicity in language is appreciated, so is simplicity in navigation. Keep it short and simple for your visitors to find what they are looking for. Organize content on your site properly and structure your pages such that they are easy to find. Remember, a good user experience means better page performance, and thus, better business.
Testimonials can be fruitful, but only when used in the right way. For example, if the testimonial speaks about the speed of delivery, it should be on the shipping page. If it speaks about the problem solving factor of the product, it should be on the product page. Having a separate page for testimonials won’t work.
Make sure that you are not using the above five techniques the way they are supposed to be used, and you will see much more positive results coming up. Or, hire SEO services in India to take care of the task completely.