A very popular marketing talisman is “Do more of what is working and less of what is not.” This dictum is quite useful in the case of blog posts. You may be having a couple blog posts which are quite popular among the readers. So why not leverage their popularity to the maximum and drive in more traffic on your site?
Here are some strategies through which you can make your popular blog posts help you get more readership and improved search engine results:
Add email opt-in within the posts
This is perhaps one of the best ways in which you can pull in more readerships for your blogs. All you need to do is add an email opt-in within the popular blog posts and increase the number of email subscribers. This way you can use the popular posts to advertise about all the new blog posts you publish.
At the same time one needs to keep in mind that to maximize the number of emails you are collecting, the email opt-in offer needs to be relevant to the blog post.
Update the Content
Well, let us accept it that after one point even the most popular blog posts become redundant and outdated. And it is for this very reason that you need to keep updating your popular posts.
You can easily do this by updating the facts and figures and adding any current updates on the topic to your blog. This way the new readers will find your blogs useful and will share it on various social media platforms.
Revise the titles of your post
There are high chances that you are quite satisfied with the title of your blog posts. But in order to keep them more ‘current’ it is advised that you keep revising/ adjusting the post titles. A basic research will show you that there are certain words/ terms which are quiet popular among users. By inculcating those words in your blog title you boost the chances of better search engine optimization drastically.
Add posts to the Resource Page
A resource page is a page on your website which has all the necessary resources, tools as well as links which are useful for your audience gathered together at one place. Usually all the tools or related links which you have already mentioned on your blog posts needs to be present on this website. Also you need to keep adding more and more tools and elements on this page – in short regular update are essential.
By adding the popular blog posts on to your resource page, you are helping the visitors/ readers get access to extremely useful content. Also as the posts are also added on the resource page, it becomes very easy for the visitors to scan through the entire page. No compromise needs to be done on ‘user experience’. And this is exactly what you get by adding the popular posts on to your resource page.
Along with this you can also use a ‘content gate’ and republish your blogs on other popular portals. These are some of the easiest and most effective ways in which you can make the maximum out of your popular blog posts. Adopting them will surely bring in more traffic and improved ROI for your business.