Now we all know that keywords play a very crucial role in improving the search engine rankings of a website. Almost every blogger and SEO company is working towards improving the ranking of their website in an organic manner.
Basically there are two ways in which you can improve the position of your keywords:
- On-page SEO techniques
- Off-page SEO techniques
On-page SEO Techniques
Ask any SEO consultant about the best on-page SEO techniques, and they will tell you to start with ‘optimizing the blog title’. The title of your blog post acts as an anchor text which pulls visitors. Therefore it is recommended that you add keywords, usually the one you want to rank for, to the title of your blog.
The next step will be to add keywords to your posts and other social media content. While adding keywords to your posts avoid ‘overstuffing’ it. On an average a 2% of total wording can be used to allocate keywords.
Backlinks are one of the most important components for any website. The safest way to get them is through internal linking. It also helps in getting a fair amount of search engine juice for your old posts.
A very basic yet often neglected element by website owners is the ease of navigation as well as speed of the website. A website which has low speed is sure to see a high bounce rate. Also it is very common among visitors to abandon websites which are not easy to navigate. Thus make positive changes in these two areas and see better rankings for your website.
Off-page SEO Techniques
Though there are many who feel that guest blogging is no more effective, a relevant section of SEO experts are of the view that guest blogging does help in boosting keyword ranking. By posting a blog on an authoritative website you can get better online visibility as well as push your blog’s ranking.
Another effective way to get better ranking is through sharing your content on various social media platforms. Social shares can improve your rankings in the SERPs in a magical way. There are many blog post sharing tools which can be used to increase the volume of social shares. What makes social share so crucial is the amount of referral traffic that it pulls in for you. And the better the traffic, the more your work looks authoritative and the higher rankings it will fetch.
Along with the above mentioned points, it is advised that you:
- Track the rankings for the right keywords
- Focus on long-tail keyword rankings
- Organize keywords for better rankings through more targeted PPC ads
- Analyze your competitors backlinks
- Build a mobile responsive website
- Adapt good link building strategies to build quality natural backlinks
- Use error free content in order to be seen as an authoritative site
- Check the keyword difficulty before targeting any keyword.
These are some of the very simple yet effective ways in which you can improve the keyword rankings on Google and other major search engines.