If you’re a local business finding your space on the Web, you are on the right page. First and foremost, we’ll suggest you to hire professional SEO services in India. Next, we’ll advice you on adding a local business schema to your website. But, what’s important is that you choose the right type of local business schema type. Selecting the right local business schema will ensure that search engines get the right information about your business – everything in detail.
How is structured data helpful?
Structured data gives you multiple ways to add more information to help search engines know more about your business. This will also help with ranking your site, as well as making your listing stand out against the others. Structured data can thus help search engines to better understand your site’s content, as well as its context. But, it is extremely important to choose the right type of schema. Every kind of information can be added in and structured using structured data. And, when you have Google My Business, and you tie this into your website, it only affirms that data. It connects more, and helps Google understand that your website and your local listing are connected in more than one way.
Choosing the right type of schema
As said above, it is very important to choose the right type of schema. But, instead of selecting only the best one, you must get more granular, which will allow you to add in a lot more targeted and specific information into your structured data. For example, you can add your address, name, phone number, and describe what your business is about. Give more details about who you are, and what you do. This will help you give more targeted information, giving Google an understanding that you are a local business.
Some examples of adding details
- If you are a restaurant, you would be a particular kind of restaurant, so you can define your specific type of cuisine – vegetarian/non-vegetarian, Indian/Mexican, fast food/main course, etc.
- If you are a medical business, you would be offering a particular kind of service – homeopathy/ayurveda, physiotherapy/surgery, dentistry/optical, etc.
- If you are an automotive business, you would specialize in a particular kind of product or service – cars/bikes, sales/repairing, etc.
No matter what your business, each one has its own sub-type, which can drill down even further, if they are highlighted on the list. You thus need to go as broad and deep as possible. Take the time to drill down, and make sure that you are at the most specific layer possible when you’re tagging up your business. This will help you be much more contextualized; and it’s also going to make sure that you are feeding in all the available information into the search engine. You can also add an image. Image markup is always good, which can help you in knowledge graph boxes and other areas, as well as image search.