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Does Google use Twitter or Facebook Social Signals To Rank Pages?

This is the question that confuses many SEO Experts a lot, finally got a definite answer, well the short answer is “NO”. Head of the search spam., Matt Cutts released a video answering this question.

According to Matt, Google does not give any special treatment to Facebook or Twitter pages, they are in fact, currently treated like any other page. Google is worried about crawling identity information at one point and then that information changes but Google doesn’t see the update until much later. Having outdated information can be harmful to some people.

Having very good social media statistics will not make your website rank if you neglect to improve or maintain high standards of website quality.

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