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Google Places Guideline Update – Descriptors in Business Title

Google announced that it has made some changes to the Google places Quality guidelines, specifically for business names so that business owners can know what they can name their business within Google local and what they cannot.

For Google Place Account

  • Only Business owner or their authorized representatives can verify their business listing.
  • You must have a verified email address under your business listing domain.

For Google places Business Listing

Business name:

  • Title should reflect your business real-world title
  • In addition to above, you may also include a single descriptor that helps customers locate your business or understand what your business offers.
  • Taglines, phone numbers, store codes or URL’s are not valid descriptors.
  • Examples of acceptable titles with descriptors are “Starbucks Downtown” or “Joe’s Pizza Restaurant”. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery” or “Joe’s Pizza Restaurant Dallas.”

Business Location:

  • Do not create a business listing or place your pin marker at a location where the business does not physically exist.
  • Use the precise address for the business in place of broad city names or cross streets.
  • Do not create more than one listing for each business location either in a single account or multiple accounts.

You can see the complete guidelines here.


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