Social media presence is the buzz word in the marketing world. Social media marketing (SMM) helps Business to Business (B2B) companies to reach out to the current as well as prospective clients in a more effective manner. Along with reaching out to clients, the B2B companies can also keep a track on how well is the performance of their marketing strategy.
Jain Technosoft is one of the leading providers of SMM services in India. Having worked with several B2B companies, we have the experience and the expertise it takes to help your company with the right social media marketing strategy. If you are one of the many companies which wants to have a social media presence of its own, but does not know how to go about it then read the below given tips. These points will help you gain social media visibility and generate leads. So here we go!
Choose the social media platform
This is the first and perhaps the most important step. In order to have a great social media presence, it is crucial that you post the updates regarding your company on platforms/ channels where your target audience is already present. This will help you to get in touch with your client base quiet easily. Usually it is seen that LinkedIn and Twitter are the most preferred platforms for B2B companies. It is advisable that you post everything related to your company on both these platforms and see to it that longer copies with more links are posted on LinkedIn.
Fix the number of times you post on these platforms
This can be a tricky thing. So before deciding on how often should you be posting on various platforms it is recommended that you check the resources you have and keep a track on the postings done by your competitors. Make sure that once you decide on the number and frequency of posts, you stick to it, as consistency is very crucial in social media marketing. Also keep in mind not to overdo things – for e.g. do not post 10 things is one week and disappear for the rest of the month. This practice will harm your business rather than helping it out.
Curate the conversation
There is a high chance that as your social media strategy is in the building process, you might not have much original content to share. Thus what you can do is curate the conversation for others. One of the best ways to do this is by posting company news/ insights, industry articles and retweets in a balanced manner.
Follow famous industry figures
Following the relevant industry figures daily will help you in a big manner. You can also follow your clients and their brands, fellow employees, publications etc. Also keep in mind that you follow everyone who follows you on Twitter. But do not front load and follow several people and brands on the first day itself. This might back fire.
Go organic – do not buy followers
For success in the long run, it is advisable that you refrain from buying followers. There are several companies which promise you Twitter followers and Facebook fans for a fixed fee. These phony followers not only bring down your brand metrics, but also do not give you a true picture of customer expectations. Rather follow the tips given above and see your business grow with genuine followers. This will improve your brand value as well as bring in more revenues.
Keep a track of your progress and improvise accordingly
There are several tools which will help you know how much progress have you achieved. It is very important that you keep a track of your progress, as this way not only will you get to know where you stand, but this will also help you to come up with a strategy to improvise and set new goals.
In case you are thinking of making your B2B Company more visible socially, then get in touch with us. We are the best in social media marketing and our expert team will come up with a strategy which is customized as per the needs of your business. See your business grow and revenues increase with our highly professional services.