Web Development and SEO Company India

What Comprises A Successful Client-Designer Relationship?


Talented designers have the capability to recognize and judge the beauty, design, and symmetry of an art; and this is a very important characteristic for designing a perfect website. For those designers who have complete control over the project they are working on, and over their design, it’s great! But unfortunately, this is not the case most of the times. Most often, designers are asked to create something that they know isn’t good or won’t work out.

Designers, providing expert Web design services in India since the past many years, have the knack to understand form, structure, and layout. They are observant and intelligent, and understand far more details about design than anyone else would. They know what will work and what will not; but they are yet many-a-times helpless, when they are consistently forced to create poorly performing work. Clients generally take designing for granted and think of it as “just a design”. They don’t understand the complexity of a designer’s job, and think of designing as a simple task. And, when they try to design things the way they want them to look, designers have no option but to surrender.

However, this is just not the way a designer-client relationship should work. Clients must believe that designers know their job, and will do the best for their business. They must build a healthy environment for designers to work in and let them be free to design what they think is right. So, what exactly is a healthy environment? It is one that constitutes these three basic elements.

  • The outline – Clients can provide designers with a framework to follow that describes the principles, policies, and procedures required. But, what tools, resources, styles, and samples are used should be left for the designer to decide.
  • The Do’s and Don’ts – Clients can put up clear instructions for the designers regarding what to include/exclude, the amount, the risks, the timeline, the goals, and every other thing involved with designing. How and when things are to be done should be left to the designer.
  • Freedom and space – Clients must provide adequate freedom and space to designers to do their work. Designers love to have the freedom to work, and complete control over what they do. Clients can obviously monitor whether the work being done is progressing as per their requirements or not, but any kind of criticism or too much interference may violate the work spirit of the designers.

When these three elements are present, the relationship can prosper with clients getting what they desire, while designers having the freedom to work. But, if these elements are missing, the working environment becomes tyrannical and repressive.

Trust designers and you will see how they can create outstanding results. Obviously, it is also the responsibility of designers to craft themselves so that clients trust them. Designers can make or break the level of trust that clients have for them. Providing clients with what they want ultimately has them trusting designers; and once the trust is built, they give designers the freedom and control that they require to work. So, it is clearly a two-way relationship between clients and designers; and inputs are required from both.


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