Building a website requires skill and talent, just like for any other task. Each kind of website requires a different plan to be executed for its success. The pages, with their design and content, are responsible for making or breaking a website. How the pages are designed, the content available on them, and how appealing they are to the visitors, decide upon the success and failure of the website. This is why you need to hire a professional SEO company in India to take care of all the elements on your site that can help make your website, and not break it. Listed below are some of the main concerns that are the deciding factors of your website’s success rate.
The content on your page is the most important deciding factor that will appeal to the visitors, or have them annoyed. When they type a certain keyword or keyword phrase on Google, they expect to land on a page that provides them with the information they are looking for. Make sure your content is relative to that keyword, and provides all the possible information. Content here does not only mean the words you use. It also involves the font type, font style, font colour, and any images, graphics, infographics, and videos you may incorporate along with the text. Make sure all of this is clear, captivating, and of good quality.
There are certain pages that must be available on a website, like the About Us and Contact Us pages. The About Us page will help users know more about your business – the founding date, the goals, the motives, the services, and success stories. The Contact Us page will provide users with all the information to get in touch – your address, phone number, and email address – which makes them more confident about your presence and reliability.
While almost neglected or left unfocused, space is a very important design factor of a page. It is the most important tool that defines the flow and readability of the page’s content. Space between lines in a paragraph, and space between two different pieces of content, are two very important elements to be considered. There must be enough space between the words and lines of a piece of text. At the same time, there must be enough white space on the page to help easily distinguish different pieces of text. Organization of different elements such that there is a set spacing between them, makes every element stand out.
There must be minimum navigation on a page, and whatever navigation is present, should be easy to use. There must not be more than 5 to 10 menu navigation items, and the depth should be limited to only 2 or 3 branches. Simple and lesser navigation has visitors stay longer and interact more with the website.
This is a very useful tool for users to help them find a piece of content or information about what they are looking for, from anywhere they are on your site. You need to make sure you have the search box at the top of your page to help make it easy for users to reach a specific point on your site.
Calls to Action
Call-to-action buttons are one of the most important elements of a website which helps users to know what they are expected to do next, and prompts them to take the step you want them to. This could be used to have users subscribe to you, purchase form you, share your content, etc. Whatever you want the users to do, you must clearly mention it there in simple words and attractive colours.
These elements when clubbed perfectly together can form a great page. If any of these elements are not focused upon, the resulting page will be approved of, and thus, will break t he value of your website. So, make sure to hire an SEO company in India who can take care of all your Web designing and Web development services, along with the SEO elements that can help your website stay at the top of SERPs.