Your website is the face of your brand and your business. Looking at your website, users will decide about the image of your brand. This is why it is very crucial that you design a great website for your business. Designing here does not only mean an attractive layout with beautiful images. Designing involves everything from the layout, colours, visual content, font styles, navigation, and every other optimization element. This is why along with web designers, you must also hire professional SEO services in India to help you design the perfect website! Listed below are some of the most crucial Web design strategies that you must include in your website, if you want visitors to notice, appreciate, and trust you. These strategies will help not only with conversions, but repeated conversions too!
This is a page that is most often neglected or left to be designed at the end. What people don’t realize is the importance of this page. Providing users with all possible information about you and your brand will bring you more credibility, and have users trusting you more. So, keep this page at the top of your list, and include all possible information about your products/services, your offerings, your team, etc. And, make sure to be transparent and honest in whatever you write.
Along with the information you provide on the “About Us” page, you can further increase your trustworthiness in the eyes of y our visitors by providing them with more examples of your work. Help visitors understand the nature of your work by presenting a case study that explains what you do, and showcasing positive results for your products/services.
Certifications and awards
If you have received any kinds of awards, certifications, and recognition for your work, showcase them to your visitors by assigning a special page for them. This will undoubtedly have visitors considering your brand over others in your field, who haven’t yet received (or showcased) any form of recognition.
Reviews and testimonials
Majority of people look for the reviews that customers have given to a brand and its products/services, before deciding to opt for it themselves. Positive reviews will have them to likely buy from you, while even a single negative review can damage your reputation. Try getting positive reviews from trusted customers and influencers to up your trust quotient. However, if you do get negative reviews, try to find out where you lack, rectify your mistakes, and post a reply apologizing, and let customers know that you have taken the required steps to solve the issue. This will have visitors believe that you are considerate about your customers; thus boosting your reputation.
Apart from including the above mentioned elements on your website, you can go one step ahead to build loyalty by adopting the best email marketing practices. Although traditional and the oldest technique used online, it still stands as a powerful tool. You could send informative emails, auto-responders, feedback emails, etc. to have users notice you and feel a sense of closeness and trust. You can also provide users with special offers, coupons, and deals through your emails to tempt them even more.