With fresh new 2018, it’s time for some fresh new SEO tools and resources for your local business to make marketing easier and better. So, here is a list of some of the best tools that professionals offering SEO services in India will also vote for to help this year. Most of these are free; others are free trial versions, which you can use and decide if you wish to use the paid full version or not. Then, there are others that need you to sign up.
Content SEO tools
This tool lets you enter a keyword, topic, or domain name, after which it shows you which content is getting the most social shares; thus helping you generate topics that might be popular. With BuzzSumo, you can also sort by content type like articles, videos, infographics, etc.
2) Answer the Public
This awesome tool generates a large number of questions or topics related to your search after you enter a keyword phrase. It helps you download a .csv format which instantly generates large lists of keywords, which you can input into Moz Keyword Explorer and bring up the most powerful keywords for your content development and on-page optimization processes.
Research SEO tools
1) Google Search Console
Signing up for Google’s Search Console will provide you with analytics, error alerts, and a lot more. In fact, this tool is a must have for businesses of every type.
2) The MozBar SEO Toolbar
The MozBar SEO Toolbar helps you analyze the strengths and weaknesses of your competitors for elements like link metrics, HTTP status, markup, on-page elements, etc. This will help you strengthen your SEO efforts to take you ahead of them.
3) Local Competitive Audit Spreadsheet
Your competitors are ranking way higher than you, and you need to find out why. If this explains your situation, this spreadsheet is for you. Filling out the two columns of stats in this spreadsheet will help you compare your strengths and weaknesses against your competitors, ultimately helping you find why you are being outranked.
4) Location Information Spreadsheet
This is an awesome tool for those businesses that are located in more than one area. With multiple locations, it isn’t easy for businesses to maintain all kinds of information. But, with the Location Information Spreadsheet, you can have all the information at your fingertips about each locale of a company.
5) BrightLocal’s Search Results Checker
Searching by city is one of the most popular ways, but at times, it is better to search by zip code. This tool helps in doing just that by replicating local search results at a zip code level. This eventually helps to identify top competitors.
6) Client Onboarding Questionnaire & Phone Script
Moz brings this amazing tool that can help reduce repeated follow-ups by helping you in asking the right questions the first time itself with a thorough questionnaire and easy-to-follow phone call script. After all, a missed question can bring to you expensively unexpected results.
Social SEO tools
Notify can send you an alert whenever your business gets mentioned on any social platform like YouTube, Facebook, LinkedIn, Twitter, Reddit, and many others. Going through the conversations happening about your brand, and participating in the conversation, can greatly help your business achieve a status of responsiveness.
2) Character Count Online
Many social platforms have character limits, which is why this tool is very useful. If you don’t want only a limited snippet to appear on social platforms, you must use this tool to put in your text and see the character count.
This is one of the most useful social tools for businesses that have Twitter as a favourite platform. With this tool, you can understand the characteristics of your followers, find and connect with influencers, and use data to improve your outreach.
Reviews SEO tools
1) Google Review Link Generator
With this easy widget, you can enter your business information and generate a shareable link to point consumers to. However, if you are a service area business or home-based business with a hidden address, you can’t use this tool.
2) The Hoth’s Online Business Review Checker Tool
This tool gives an overview report of a local business review on a variety of platforms, helping to measure reputation strengths and weaknesses. this will help analyze if the company is having a lack of strategy, or another offline problem.
Citations SEO tool
1) Moz Check Listing
You can check the health of a local business listing at lightning fast speed with the help of Moz Check Listing. All you have to do is plug in the name and zip of the business and see how accurate the company’s citations are on the sources that matter the most like local business data aggregators and other key platforms like Google My Business, Yelp, and Facebook. Furthermore, you can also use this tool for competitive analysis, check for a clean or messy citation, check for duplicate listings, and much more.