When you sit to complete your Google My Business (GMB) profile, you’ll see a host of customization options that you can choose from. And, all these options only make it difficult for you to identify what you need to focus on and what not. But, after a good amount of research, we have been able to confirm that there are four main fields that can influence where your business will stand on the SERPs – the business name, website, categories, and reviews. All of these significantly affect the ranking of your business; and here’s how.
The business name
The business name is your main identity; how people will identify or address you. So, you certainly need to come up with a name that is striking enough. Your business name should be one that identifies you, depicts your products/services, is bold and memorable, and also unique. But, speaking of rankings, we’d advise you have a keyword-rich business name. Once you do, you’ll see the advantage there. However, this does not mean you stuff your business name with keywords. Just keep it minimal and natural, yet attractive.
Have you ever thought about what page on your website you want to link your GMB listing to? The first instant answer would generally be the homepage, which is actually alright. But, if you are a multi-location business, you may want to link to your location page. Or, if you are a business having lots of different departments or listings, you may want to link to those pages to maximize your exposure. So, do some thinking, and testing too, to see what works best for your business.
Google currently has around 4000 categories! But, it doesn’t stop there; it keeps adding and removing categories. Tracking it month over month, it has been found that there are about 10 changes every month on an average to the categories. So, you need to keep track of all of them, and check for the categories that relate to your business, and act accordingly.
The quantity and quality of reviews you have certainly impacts ranking (this you probably know about). But, do you know that increased reviews may not always bring you the returns!? For instance, if you are a business having no reviews, and then you suddenly have 20 reviews, you’ll start seeing your business rank higher. Nevertheless, if your review count is 30, which increases to 60, you may not see the same rise. So, that is something that you need to keep in mind.
To conclude, you now have four things to focus on, which you can actually use inside Google My Business to influence your ranking, namely your business name, your website, your categories, and your reviews. So, focus your efforts on these fields, and get great returns. Also, you can hire the best SEO services in India to help you with all the possible optimization efforts that can help you rank higher on SERPs.