This is an important point that decides upon the success of any and every website. The question arises whether it is the layout or the functionality that makes it a success; is it the beauty of the design or the usability that connects the users to the website?
Let us first discuss about the website design. The first thing that a website should be able to do is to grab the attention of the visitors by being appealing to their eyes. Having a beautiful design does not necessarily mean using a wide variety of colours, flashy special effects, sounds or animations. The page can be kept simple with simple logos and graphics. But, it is absolutely vital to choose a perfect colour scheme, using the right number of colours, that will make the page neither too dull and boring, nor will it make it too bright and loud. The website should be designed keeping in mind who the audience is and what they are looking for. If the website has to target kids, it can be full of bright colours and images. But, on the other hand, if it targets working professionals, it should be very simple. How the pictures and graphics are placed on the website also plays a very important role on capturing the attention of the visitors.
The first impression that a visitor has about the website will decide whether the visitor will turn into a regular user or not, which in turn gives a low or high rating to the website. Generally a user visits so many sites in one day. It hardly takes ten seconds for a user to decide whether he wants to stay on the page or not. Jain Technosoft, one of the leading website development companies in India, will help you create a website design that will have such an impact on the users that will not want them to navigate away from your page.
Now, let’s come to web development. If the website has all the attributes of a beautiful design but, it fails to provide an easy access and understanding to the users, the website cannot be a success. It is essential for the users to find what they are looking for without much of an effort. Many websites fail because people are unable to figure out how to use the site for navigating through its pages. The layout plan of the website should be easy to follow. For example, for an online shopping website, the process for the entire transaction should be quick and easy.
One of the very major things to keep in mind is that people are using different kinds of browsers and devices to surf the internet. Hence, the website should have usability on any and every kind of platform that people use. Here, the usability of the site plays a much important role than the beauty of the design.
There was a time in the early 90’s where websites were completely functional, without much taste of design. Websites worked well even then. But, keeping in mind the competitive environment, it is important for the website to create a long-lasting impact on the visitor, which can be done well with the help of a creative design. Hence, both the design and usability of a website go hand in hand. The best way to attract more number of users is to design pages that have content in the form of visuals, which make it eye-catchy and interesting to read. To sum it all up, it can be said that a website should have well-designed pages with high level of usability. Jain Technosoft is one such web development company that provides such effective websites.