Don’t be stunned that 10 months have passed since the last penguin update run nor should be astonished when there is no lift after a link cleanup.
On August 16th 2012, Matt Cutts in a comment left under a blog entry which has written by Barry Schwartz.
“…..expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin…”
Each change to the search algorithms done with a single objective in mind i.e., to serve up better, more relevant search results to people utilizing Google to find information.
Google penguin update is about low-quality links and focuses on a bad link profiles that are originating from poor quality links, sites that aren’t topically relevant to your niche or business, paid links, keyword rich links, links where the anchor text is overly-optimized.
As indicated by microsite masters, penguin additionally hit sites with few incoming links from domains and websites in the same niche. Overall Google is searching for signals that can’t be manipulated as effortlessly as anchor text.
For those websites that are affected however haven’t done anything wrong, it might simply be the situation that you don’t have enough quality backlinks or your domain may not have authority.
Steps to Protect Your Website or Recover From Penguin
The first step is to determine whether or not your website has been affected by Penguin. The place to start is by using a Penguin Penalty Checker Tool, which compares your web traffic to the Penguin rollout dates. If a traffic drop syncs up with a rollout, you MAY be impacted by Penguin, but a full site audit should be performed in order to be absolutely certain. If your site has been hit by Penguin, NOW is the time to perform a link audit to be sure that EVERY backlink in your profile conforms to Google Webmaster Guidelines. Failure to do so will prevent you from escaping Penguin’s grip. Worse yet, you may need to wait another 10+ months before another Penguin Run for the next chance to recover.
Just because you are under penalty, doesn’t mean that you have to wait for a Penguin rerun to get organic traffic. In addition to replacing the bad links with good ones, you should spend time and resources on generating traffic that does not require Google organic search.