Microsoft acquired French company Capptain, a provider of services that offer mobile developers insight into how people are using their apps and lets then target messages to specific users.
Microsoft’s Omar Khan wrote in a blog post “At Microsoft, we understand the power of mobile apps and have made significant investments in cloud services that power mobile app development.”
Capptain, based in France, defines its product as a “response marketing tool” designed to let developers slice and dice usage data, and based on that information, push targeted messages, announcements and offers to customers in real time. It also provides analytics on how people behave with an application such as how they navigate its screens, when they share or consume content and how much time they spent on the shopping cart.
Microsoft is planning to integrate Capptain’s technology with Azure, according to a May 28 post on Azure blog.
For now, the Capptain tool, which is offered in a variety of tiers and price ranges, will remain available for existing and new customers.