It is the mobile age now – everything has gone mobile! The majority of users went on from desktop websites to mobile websites recently, and now they are shifting to mobile apps. Certain websites have deleted the option of desktop and mobile website version and have now gone app-only. Although not every business has closed down its mobile website, and they have both the options of website and app available, a survey has shown that conversions were higher in almost all businesses on their apps rather than the mobile websites. Thus, it has now become very important to optimize not only mobile websites but also apps.
Looking at this flow, there are millions of apps that have come up on the internet. Google Play Store alone has over 1.4 million apps and there are many more stores available online. So, in this vast field of mobile apps, how is it possible that the users spot you out? Unless your apps are found, they cannot drive conversions. For this, you need to optimize them. The higher your app ranks in search results, the more visible it is to the users, which will lead to bringing in more traffic to your app.
App Indexing is available for Android apps and allows search engine crawlers to index your app content through links if you have an equivalent webpage. Once, your Android app is indexed, mobile users who search for content related to your app will be able to see an install button in search results, thus increasing installations of your apps on more and more devices. Now available for Android, it is going to be available for selected iOS apps too in the future.
Google Now On Tap
Google Now has updated and announced the Google Now On Tap, which works on Android phones to assist in search at any time and from anywhere you are on your phone. For example, if you are working on an email or a chat and you want to search for something, you can do so without having to exit your current work. All you have to do is tap and hold the home button, where you will be able to complete your search and then return to your current work. This works for apps that may or may not be already installed in the phone for greater visibility and exposure to new users.
Google Mobile Search
Mobile apps have always been displayed in Google mobile search results. But earlier, the results were raised from apps that were already installed in the mobile device. But now, for any search query that the users type in, relevant suggestions of new apps will be displayed in search results so that users can download them.
Put in efforts to make your app stand out in the crowd of millions of other apps and be visible to the users. Jain Technosoft is a leading mobile application development company that can help you in improvising on mobile SEO for your app. They can ensure that you receive the best mobile apps solutions.