If you have been successful at creating an online community, you have already achieved quite a lot to help your business grow. You must be wondering how. It is the members of your community who can help your growth. Thus, it is important that you keep your community active.
Use your members to create effective user-generated content. You have a variety of customers in your community and they can bring diversity in your content and help you reach out to other people. This will help increase traffic to your site and bring in more links by decreasing bounce rates hence, improving Search Engine Optimization.
But, before you want the users to create content for you, you must first have good quality content on your website itself. Jain Technosoft is a leading SEO company in India that has a great team of skilled content writers who can help you create such a website. Once you have done that, you can follow the following few tips to easily bring out SEO content from your members.
Make it easy for the members to locate how and where they can submit content. Create multiple ways that the users can submit content and try compelling them naturally to write for you. You can do this by creating certain call-to-action and placing them in such a manner that they are easily noticeable. Keep analyzing if your pattern works out the way you want it to or else reconsider the way you are displaying your call-to-action.
It is always easy to get something done for you if you offer something in return. In the same way, if you offer some kind of incentive to the users who generate content for your site, you will be drawing more members to write for you. You can offer incentives like free subscription or discounts on purchase of your products and services or anything that the users will be willing to get.
Appreciating those who generate content
Everybody, may be big or small, loves to be appreciated for something good they do. Use this tactic for your benefit. Name the members who generate content for you and appreciate them in the community. This will not only have them writing more and better content for you but, will generate more members who will be willing to write for you too. If you have many members who write for you, you can create a list of top 10 or top 5 contributors or something like the ‘Best contributor of the week’. In order to be ranked as the best, more members will write quality content for you.
Social media has spread everywhere. It is one of the best places to get noticed and bring recognition. Use this widespread platform to share your blogs, what you are about and what you do. You can also share the best blog of the week on social media with the writer’s name tagged to it. You can appreciate the users that generate content for you on social media. All this will bring in more members to start writing for you.
No doubt it is difficult to generate worthwhile content for your website through users but, it isn’t impossible. Use the above mentioned tips to increase quality user-generated content for your site.