Creativity is the way you express your thoughts and imagination to people around in the form of an art. Creativity is everywhere –clothing, shoes, accessories, hotel interiors, architecture, billboards, food menus, television commercials, movies, TV shows – just everywhere. There are two things that can hinder your creativity – one, an internal factor that limits your imagination and thoughts, and second, an external factor that limits the way you express or present your thoughts. If you face such hindrance, you don’t need to panic. It is quite normal for even the best of designers to have their minds obstructed at times due to overwork of their creativity. Here are some things that can help web designers to increase their creativity.
Find a source
It is often seen that web designers are looking on other web pages for inspiration. They spend hours online to search for ideas and motivation. What they forget is that there is a whole wide world apart from the Internet that can help. Inspiration can be taken from almost anything like printed publications, interior designs, Nature, music, photography, etc. Whatever you look at, that makes you say you want to work on it or that you have an idea, is your inspiration.
Search for excellence
You need to keep yourself surrounded with excellence at all times – art, music, literature, people – everything of quality and standard. You need to observe the great and extraordinary artists in your field and learn from them – what they do, how they do it, who they follow, what their inspiration is, etc. All this will help you move forward in the right direction. You may even copy and steal the methods of great successful people. There is nothing wrong in doing so. Yes, you must remember to steal their methods, and not their design or product.
You must have a decided and pre-planned colour scheme for your design. Have a basic idea of the colours you are going to use. But, also keep your mind open to flexibility. You need to experiment with tints and shades of colours or maybe change the colour itself if it doesn’t blend well with your design. Possibly what would seem beautiful in your mind while thinking about it, will turn out hideous on the screen. But, it is still recommended that you have a planned colour scheme in advance before you start working on your design to waste lesser time later. Also remember, you need to analyze how the selected colours will work for the audience. Almost every colour signifies a property and behavior. Learn about it before moving ahead.
Fonts and typography play a very important role on a web page. Imagine if a website has more than 20 different font sizes and styles. It would make the page look clumsy, unprofessional and unpleasant; and would shoo away the readers almost instantly. Keep your fonts simple and don’t try to play around a lot. Use 2 or 3 different font styles, only if you are sure they will blend well with one another. Use not more than 3 font sizes to differentiate between categories. Avoid fancy fonts as much as possible. Remember, simple fonts are not only easy to read but, are pleasing to the eyes and make your site look professional.
Background and space
Just like colours, you need to experiment with backgrounds too. Lately a single large background image is in trend. This doesn’t mean you stick to it too. Check what looks great with your design and experiment with different types. Make sure the background blends well with your content, images, text and the purpose of your website. Let your text be easy to read and images appealing to look at. Along with the background, you need to take care of how much space you leave between your elements. There should be enough ‘white space’ to differentiate one content from the other. Work smartly on the background and white space to achieve the desired results. Don’t make your page too clogged-up.
Now that you know the basic requirements needed to design a successful website, you won’t make these common mistakes that other web designers make. Also, while hiring a web design company, you should make a check that they are well aware of these guidelines and can work towards creating the best website for you.