One word which is used as frequently as ‘selfie’ is perhaps -Hashtag. For most of us, who are active on any of the social media platforms, Hashtag is a very common feature. Also Hashtags have now become an integral part of online advertising campaigns.
Has it ever occurred to you that how do Hashtags actually work on Social Media platforms like Twitter, Facebook, LinkedIn, Pinterest, Google+ etc.? We are sure that many of you might want to know how to make the best use of Hashtags on various social media platforms. So here we go:
Let’s begin with one of the most popular social media platforms – Twitter
First of all Twitter offers no limit on the length and number of Hashtags which you can use as long as it fits into their 140 characters limit.
The most effective way of using Hashtag on Twitter is by hosting and engaging in Twitter chats. Event Hashtags, like for festivals, conferences or other social activities, too reportedly increases the user engagement drastically. This way Twitter is the best place to announce the campaigns of your company or the conferences and fun activity it plans to conduct.
Tweet Binder and Twubs are two very effective Twitter tools which can, respectively be used for analytics and filtering conversation.
One thing you need to keep in mind while using Hashtag on Twitter is that it does not support special characters like +, !, $, %,-, &,* etc. Though, it does support letters, numbers and _ (underscore).
Another very popular social media platform, Facebook constantly sees regular usages of Hashtags to mark special events as well as express oneself on some social incident. There is no limit to the number of Hashtags that can be added on a Facebook status. But what makes things complicated here is that unlike Twitter, Hashtags on Facebook do not really work on discoverability. And thereby do not get as good rankings as Twitter garners.
When it comes to Google Plus, the only thing which you need to keep in mind is that there should not be any space between characters. Though there are high chances that you might not be able to use characters which are not letters, numbers or underscore as it attempts to drop them from the linked part of the Hashtag. One major advantage of using Hashtags on Google Plus is that it usually gets better search engine ranks, which you can use for your benefit by taking your updates to a wider range of audience.
This is one social media platform which helps you market yourself well. There is no upper limit on the number of Hashtags you can add here and Pinterest majorly supports the same set of characters as most other social media platforms.
The one thing you need to keep in mind is the fact that if you search Pinterest by a Hashtag, there are high chances that the search results will include all types of words and phrases with that Hashtag. Thus we would advise that you make use of Pinterest Hashtag mainly for Branding purpose, and that too especially for cross-promotion of your brand.
These are some of the ways in which you can make the best use of Hashtags on social media platforms and help your business grow by bringing in better conversion rates.