Search engine optimization (SEO) and especially Local SEO is evolving at a very rapid pace. This is the right time to leverage advance SEO techniques in order to get greater visibility for your website. In this blog we bring you some of the best advance tactics which will help your website get improved local visibility.
Focus on visibility, not rankings
For years SEO experts have worked towards getting better rankings for websites. But we are here to break the myth – better ranks do not necessarily mean better traffic! Yes, we are sure that many of you related better ranks with better traffic; but sadly this is not always the case. Therefore focus on improving your visibility and not just rankings.
Visibility is all about controlling and dominating search engines. In case your local listing ranks top, with your website just below the fold this will not be sufficient. There are high chances that your competitors have better ranking with images on a visually lead search. Thus even though they rank far below your primary web properties, they can very easily gain better visibility, more visitors, better trust and probably better conversion rates.
Target several channels and not just one
Do not ignore Google’s suggested channels for ranking your business. These channels still dominate the locally oriented search. Ensure that you are listed as often as possible through reviews and citations. Recent trends show that reviews get more weightage than just citations. Though it is very difficult to get reviews, Google is making it easier with each new integration it introduces between its various services. Make most from your audience on any Google-owned property, be it Google+ community, YouTube followers or Gmail contact list. Once you ask people to leave a review when they have already logged into their Google account, it just takes a few clicks to get the work done. Make the whole procedure very simple and hassle-free and your audience will readily take out few minutes to help you out.
Even though reviews garner more weightage, citations are still important to get better visibility. Citations in fact represent a trustworthy indicator of where your business is located. For e.g. if have 150-200 citations which tell Google that you are based in the same place and have the same address, in the same format, then Google will trust the information and reflect it in their SERPS. Different tools help in identifying and maintain your local citations on the web. Through these tools you can manage your entire online business directory listing from one place. These tools will send your business details to all relevant citation sources and makes sure that it is always presented in exactly the same format as your Google listing.
Get your Basics Right
There a many businesses which are yet to get their basic in place. A most common error committed by many is the omission of a custom meta-description. Top ranking can only get you to the shop window. But if your meta-description is an isolated section of your page’s opening paragraph, and your competitors with lesser ranking than yours have carefully crafted their snippets which makes visitors want to click, then there are high chances that you will lose out to them in spite of having a better ranking. Another area which needs to be focused on is the SERPs.
It is highly recommended that you get these small little details in order and you shall see an immediate increase in both visibility as well as local search traffic on your website. These are some very effective tips, which when followed will help your website get better visibility in the local searches.