One of the most essential elements of any SEO strategy is to have a clear idea of the keywords used by your competitors. This gives you an understanding of which are the keywords helping your competitors get better ranking in the search results.
In this blog post, we bring you some tools which will help you know which keywords are helping your competitors get better search engine optimization results. Here are the tools which will help you out:
View Page Source
This provides you with one of the easiest ways to track the keywords used by your competitors. All you need to do is visit their website, use the Page Source/ underlying HTML code – for their home page.
If you are using Internet Explorer, you just have to click on View > Source and the HTML source code of the website will be displayed. On Google Chrome, you just have to click the tools bar and select Tools > Developer Tools. As soon as you do this, the Source Code in the window underneath the website is displayed.
Once this is done you need to follow the below given steps to search the tags in order to understand the keywords used by your competitors on their website:
<title> – This tag is a headline description of the page and is the way Google displays your website in listings.
<meta name =”description”> – This is the snippet which appears underneath the title tag on search engine results.
<meta name =”keywords”> – There are several websites which no longer makes use of this tag. But we recommend that its worth checking if your competitors are making use of it.
From the above given tags you will surely get to know the type of keywords which are being used by your competitors to promote their website.
Google Adwords Keyword Planner
This is one of the under-utilized means through which you can get to know the keywords of your competitors. You just have to sign up for a Google AdWords accounts and then visit https://adwords.google.com/. Once here you need to click the “Search for new keyword and ad group ideas” link. Though this box is basically used to input a word or phrase, you can enter the URL of a website (in this case your competitor’s). Google will show you the keyword ideas for that website based on the keywords it has found.
These keywords ideas are a good indication of which keywords are a part of your competitors SEO strategy.
Open Site Explorer
Another very useful tool, Open Site Explorer shows up to 20 keywords which is used by your competitors to anchor text during link building. This not only lets you know which keywords are being used by them; but also provides you with information about how strong is their link building campaign.
Keeping a track of the SEO strategy as well as keywords used by your competitors is one of the best ways to come up with a highly efficient SEO strategy of your own. We are sure that the tools mentioned above will help you in a great way to find the SEO keywords used by your competitors.