Google is helping the app developers that it can help them earn more revenue with two new AdMob features: ad network optimization and impression goal campaigns for house ads.
Ad network optimization is a beta feature with AdMob Meditation that enables to publishers to generate the highest CPM from the ad network in their meditation stack. Currently, ad network optimization supports the following networks: AdMob, iAd, InMobi, JumpTap and MdotM, with more coming soon.
Benefits of using Ad Network Optimization:
- It is free and easy to set up.
- It figures out the highest yielding ad network for each ad request.
- Manage many ad networks from the AdMob UI.
- Frees up your time to focus on other things, such as improving your app.
Impression goal campaigns are house ad campaigns that serve ads to your app using your own inventory, free of charge. You can use impression goal campaigns to promote your app or another advertiser’s product. These are served via AdMob Mediation and takes precedence over other ads sources in the Meditation stack. The eCPM value determines the order of the ad network to serve ads.