Digital marketing is no longer restricted to publishing regular blogs and broadcasting them through brand-owned channels. It has evolved far beyond that, and has shifted to more multi-tasking ways, to impress the customers in ways more than one. The content you put up on your website or
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Having your business listed on Google My Business brings in dozens of people to get in touch with you. So, if you’re not taking advantage of this free service for your business, you’re certainly missing out on lots of potential sales. When you have your business listed
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Links are an important part of every online business, but as much as they are important, they are equally harder to get. That’s why you need an effective link building strategy. When considering a customer purchase cycle, you must understand that there are eight touchpoints before a
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With the COVID-19 pandemic having meddled with our lives so significantly, things have changed to a great extent in every way – the way we work, the way we interact, the way we shop, the way we trade, and everything else. To cope up with all these
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2020 has been an year of being physically distant from one another, which has severely impacted businesses, whatever category they may belong to. And, when the lockdown was pressed upon us, it was none other than the local business owners who helped. Whether it was groceries, dairy
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Social media has become a very popular and basic platform when you want to promote something or gain exposure. In fact, businesses have also gone out of their outdated traditional ways, and adopted newer methods like social media marketing to gain recognition. Whether a start-up or a
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There’s not one person who wouldn’t know how bad 2020 has been for businesses around the world, and how the Coronavirus pandemic has brought about massive changes in almost everything. One thing that has significantly changed is the way people are shopping. There have been huge behavioural
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When you’re putting in all efforts and a lot of money into advertising, and yet not being able to catch the number of leads you expect, there may be a problem somewhere on your landing page. Is your landing page optimized? Is it designed for conversion? Probably
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Businesses across the world have had to make substantial changes in the way they work and do business to put up with the new normal after the pandemic. Moreover, with the changing scenarios, customer needs and concerns are also changing, and they have to adapt to that
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With the pandemic having spread its reach across every nook and corner of the world, people have gradually shifted to more work-from-home activities. People are doing their jobs from home; others have taken their business online. While employees have not much to worry about, there are these
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