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How can Designers take Technology to the Masses?


Designers are people who can serve as a bridge between creativity and technology and thereby take technology to the layman. As a designer you can use your expertise to teach a wide range of subjects – be it a new language or simplifying new technologies. So how do you do that?

Here are some simple steps which you need to follow as a designer in order to reach out to the masses and make most of the lucrative markets.

Open Source Creativity

Today creativity and technology are taught in a more engaging manner. No longer is programming seen just as a language to be learnt by mere memorization. Rather it is more of a digital interaction involving high degree of free flowing inter-personal skills. By synergizing technology with creativity you can bring out apps and games which are more user-friendly and can become popular easily.

It is advisable to always start with things which are simple, fun and engaging for the end user. Your designs should make things easier for the user, rather than complicating the whole thing.

Choose a Productive Path

While designing games, adopt a sensitive approach towards creating stories. So instead of using machismo graphics and heavy storyboards, opt for stories which are fail-forward, open-ended and use a rough-and-ready approach. The game Hohokum is one of the best examples of how intuitive design and fun element along with low entry point can be used to design a game and make it popular.

Shift from Click and Play to Build and Play approach

There is a need of more physical interaction with technology, with emphasis being more on build and play approach rather than just click and play. Today’s market is looking for a more scalable, easily tangible and identifiable design processes. So whatever you plan to design- be it a game, an app or anything new – you need to push through the frontiers of creativity from within the machine and come up with a strong and controllable business proposition.

Visuals That Teach

One of the best ways to connect with the end-user is to come up with designs which are visually appealing and not only connects to its users but also teaches them something new. Especially in the field of education, designers can make a positive impact by using the available technology and molding them in a creative fashion.

Creativity in Education

Today the world is been run by software. Thus there is a need of more diversity in the people who are building it. We need to promote simple building blocks of digital creativity for kids and for those who want to teach language in order to spread the wisdom of illustrators.

The software should be written in a creative manner and must bear practical application. It is at this juncture that designers can contribute the most. Through the use of increased open source design the practical aspect of writing software can be achieved.

Apart from this, we need to create designs which will motivate people to look at technology as something which even they can create – instead of something which they can just consume. Designers should therefore come up with products which help in learning creative programming skills.


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