Social media is one of the most widely used platforms today for advertising a brand to a wide set of audience across the globe. However, you need to figure out what is working and what is not in this advertising sector for fruitful outcomes. It is quite easy for small businesses to get lost in the overload of social media marketing today, and to avoid this, one needs to build up a strong social media presence across platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. There is intensive pressure to grow a social media presence, and in the process, if you are trying to be everywhere at the same time, you are sure to face burnout and overload. Therefore, you need to concentrate only on those platforms that are going to bring the best outcomes for you, and have a social media marketing plan in place to find new leads, convert customers, and create a loyal audience. A digital marketing company in India can help you here. Or, you can take advantage of the below mentioned tips on building a sustainable social media marketing plan without getting overloaded.
Analyze the pattern on your existing account(s)
First of all, you need to check out where you stand; only then can you build up a successful marketing strategy. Log into your existing account(s) and assess the frequency of content posting, responses/likes from viewers, number of followers, etc. Take note of the content that was liked and shared the most, and also the articles that didn’t work out at all. All of this will help you see a pattern that will help you analyze what will work for your brand and audience, and what not.
Pick out the best channels for your business
As mentioned above, you don’t need to be present everywhere. Just choose the best social media channels from the huge lot that will benefit your brand and satisfy your audience. Pick out those channels where your target market and audience are the most active. The factors that can help you choose the perfect channels may include the age, gender, occupation, etc. For example, if professionals are what you need to target, LinkedIn can work the best; for targeting women towards your fashion range, Instagram could be the perfect choice; and for targeting teenagers and adults alike for widely used products like smartphones, Facebook can be the right choice.
Outline social media objectives to meet your business goals
Set up goals for your business and clear objectives for your social media marketing plan. You need to use social media to fulfill your business goals – may it be driving traffic to your blog; or converting visitors into customers; or anything else. Outline clear objectives that you wish the social media channel to satisfy. This will help you shape your plan even more effectively.
Work to increase user engagement
One of the most important things you must focus upon is increasing user engagement on your social media platform. Collecting followers and fans, and sustaining them can help you achieve great results for your business. Put in efforts to acquire the attention span of users so that they keep coming back to you for more. You can start by posting interesting content, participating in chats, commenting on posts by users, and being available as much as possible.
Use the 80/20 rule
We are most likely to promote ourselves in front of the audience to gain their attention – our brand, our products, our services, our rates, etc. However, this can prove to be a turndown most of the times. Instead, use the 80/20 rule that says you must use 80% of your content to share other people’s content and make connections, and only 20% to promote yourself. Instead of boasting about you, provide users with something that can engage, entertain, and keep them coming back to you for more.
After putting in all these efforts, you must make sure to measure your results and look at your social media ROI to see whether you are effectively resonating with your followers and driving engagement. Here again, a digital marketing company in India can help you.